Some call it an ethical issue, while others simply call it business. The debate is being waged online and in marketing conferences around the world, but what exactly are black hat SEO and white hat SEO, anyway?

White hat SEO is the angelic version of optimization, ie, employing techniques as recommended - or at least not banned - the search engines and their ever-changing guidelines. In general, the results in more traffic and higher profits take three months to a year. With this type of SEO, no fear of your site is banned by the search engines.

SEO Black Hat, by contrast, is the fraternal twin impatient white hat SEO. Uses techniques specifically banned by search engines such as hidden text and hidden links. Some call this spam. Others call it business savvy. Whatever you call it, if the search engine gurus figure out your game then the concert is underway and is blacklisted. That means you can type the name of your company and your name and address of the company in the search box and your site is still missing.

Basically, it breaks down as follows: white hat SEO focuses on marketing and text on a site, updating articles with keyword rich and informative that benefit their customers and build a solid following the passage of time. Black hat SEO focuses on IT technology and tricks to get a ton of traffic right away.

The important thing to consider is what your goal. Do you want high traffic or want high sales? With black hat SEO, you can get immediate results in terms of visitors to your site, but that these visitors want to buy what you have to offer? If not, who cares if they end up on your site? White hat SEO is more interested in targeted traffic, attract the type of visitors to your web site that are actually looking for you and are ready to buy your products or services. Over time, traffic and overall sales increase as you build a following through word of mouth customers and repeat.

So what's all the fuss? Above all, the rules. White hat SEO follows them carefully. Black Hat SEO is the number instead. Those who take the time to investigate and follow the rules are irritated by those who achieve high search engine rankings without having the same pain. However, black hat SEO advocates point out that search requests are just laws and therefore do what they like is far from illegal. It is in this debate that the white hat and black hat merge to become a gray hat.

In fact, fans can collect white hat to those who write articles specifically for use repetition of key words are manipulating the system and are getting into black hat SEO. Fans can at least point to the links as a gray area. Search engines do not want links in a site only to generate traffic. However, if the links are related to the content of the site, then fine. But what about places where there are paid links that have nothing to do with the content of the site that grace? Paid links and ads are white hat. Only paid links to drive traffic, black hat. Webmaster's real motivation? gray hat.

When it comes down to it, everyone uses search engines with the hope of the first places to use the optimization in order to climb to the top of the rankings. If motivation is the only concern, then it is a policy issue that does not have to occupy their time. Just know that if you use the technology, link farms and other resources that are designed exclusively forbidden to generate traffic and you get caught, you blacklist search engine. If it's worth the risk to you, then do what you gotta do. The choice is yours.