Internet marketing and search engine optimization depends on knowing what keyword or keywords web search surfers search the web. By doing extensive keyword analysis you can concentrate on the best keyword terms to use when setting up pay per click advertising, writing articles for keywords, and optimizing web pages.

Not only is it necessary to know which keywords are searched for most searches, but also how many times keywords have been determined. There are a number of effective tools for the analysis of keywords and keyword suggestion.

Yahoo Search Marketing

Yahoo is an excellent tool to help webmasters and internet marketers determine what keywords are people searching for once a month. This tool, which is in http://searchmarketing.yahoo.com/srch/index. php works with Yahoo Search Marketing which was formerly known as Overture.

Wordtracker

One of the most popular tools for keyword research is Wordtracker.
WordTracker can be found in http://www.wordtracker.com/. keyword results provided by Wordtracker is made from Metacrawler and Dogpile. Wordtracker is not free, but with the ability to perform keyword-driven research results can quickly pay for the software.

Once you have made a preliminary investigation that will have to decide which keywords or keyword phrases to target in your Internet marketing campaign. It is best to choose keywords that have a lot of traffic without much competition for placement.

For example, say you are marketing a variety of picture books and search the photo only to discover that more than 1,000,000 records last month. The competition for this keyword placement is probably going to be very difficult. Try researching more specific phrases such as nature photography, landscape photography, photography books, etc.

You'll probably find that these terms have fewer monthly searches and less competition. A search will lower the proportion of competition. In general, a keyword with 30,000 to 50,000 monthly searches going to be one that can compete in terms of placement and found on search engines. Instead of spinning their wheels of marketing for those looking for the picture instead of creating multiple campaigns that market to more specific keyword phrases.

You can evaluate the relationship between search contest so the number of searches for a particular keyword divided by the number of web sites in exchange for that keyword when searching. The higher the number the better. For example, if you have a keyword that is searched 100 times in a month and when searching on the keyword 1000 results come back then the ratio is 100/1000 or 0.10. If you have a keyword that is searched for 100 times, but there are 10,000 search results returned, the proportion drops to 0.01. The higher the ratio, the better in terms of its ability to be competitive.

Find the best keywords to use in your website promotion is essential for effectively driving traffic to your website. Take time to find out what people are looking for and your efforts will pay off in terms of traffic and sales conversion.