Author Topic: Common Sense - The Missing Link in Online Business  (Read 1065 times)

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Offline Perfect

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I like to think that my approach to business is an experience of a party, a research and 2 pieces of common sense. I know my business, that's my experience. I've read as much as possible to reach a balance in my efforts between the tried and true methods and the latest business planning and marketing. But for me, the most important and often lacking in my opinion, is the common sense of running any business, especially online.

Not to be an expert in SEO or SEM or any of those concepts acronym. In fact, I'm not sure you can legitimately claim to be. In my observation, the rules of the theories seem to change daily or more often. However, like most online entrepreneurs, I try to collect as much as you can from all sources to try to market and maintain my business.

By working both in my own business and my clients, I found that I can sometimes get too focused on technical aspects of my website and business. We were flooded with tips, tricks and techniques to get more traffic and the search for new clues. Please do not think I'm ignoring any of those derogatory or authors of the reports. On the contrary, I believe we should take as much information as possible in determining their own strategies. The problem, in my opinion, lies in getting too involved in these "new" concepts and may lose vision or doubt their innate sense of how to do things.

I'm not suggesting any hot new modes of marketing, and I'm not guaranteeing any way to make thousands of dollars a week! I am merely suggesting that before, during and after the implementation of any new technology, always take a look at your website and all materials from the customer point of view. Better yet, have someone else take a look.

Make sure that you have designed your site and copy writing in a way that is accessible to both ends of the spectrum: the technical and technical alike questioned. In a perfect world, all visitors to your site would be very smart computer and the Internet. Unfortunately, we all know that is not a perfect world. You must make your site as easy as possible.

I spent much time designing your website. I put a lot of thought into what I meant, how I wanted to say and how I wanted to operate. These are all important things to consider and omit the steps that should not be. However, shortly after launching the site I discovered what could be improved.

The first thing I did when I uploaded the site was to inform all my friends and family. I knew within two days I had to make things much simpler! I had not taken into account that I grew up in the Internet age and the things we take for granted as knowledge browsing a site through a site map or navigation bar are not second nature to everyone. I have the best view of my grandfather 91 years I really wanted to see the entire site and know what it was. It is so hard to keep up with technology, but Internet use is not your cup of tea.

After talking with him and some other relatives, who sat down and took a look at my site. I went through and made two ways to reach each page. I tried to simplify things as much as possible. Do not change the copy because he had a point to write the text that invites potential customers from all backgrounds. I used my words as much as I felt comfortable asking without sounding like a broken record.

Albert Einstein once said: "Everything should be as simple as possible, but not one bit simpler." In our enthusiasm to drive our search engine rankings and generate traffic, I think it's important to remember those words. The more people can use your site and hear your message to customers will be!


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