Content quality that you post on web pages means more than just for seo and ranking purpose. It is the information that a willing buyers come across while he is still in searching phase. Soi, if the small piece of content that appears with search result convinces a buyer , you can sell otherwise not. One way is to put only authentic information from research data pools and banks. 

Targeting the right audience for content is kind not just content. Because content is means to an end not end in its self. I hope you agree with me?