Adsense has several products under his belt and some are obviously more popular than others. Web publishers have been discussing and comparing products, such as AdSense referrals and contextual advertising in popular forums such as DigitalPoint. Apparently, the relevant products and even Google search does not seem as popular as contextual ads. Why is that?

Publishers only benefit from contextual advertising when visitors click on the ads on the website. In many cases, to ensure that the ads are optimized to blend well with the appearance of web pages. When done right, these ads look like relevant links on the site and whether visitors are interested in what is being advertised, you click on the ads. Contextual ads are simple to implement and ads will appear on the site within minutes of copying and pasting some simple Javascript code.

On the contrary, it is not easy to generate the same amount of revenue with other Google products like AdSense and references. As contextual ads, the Google search application is to copy and paste code. However, unlike contextual ads, publishers do not benefit when searches are
underway. Each search returns a result set and if there are relevant ads for keywords that appear as sponsored results on top of the page. The publisher only win when the user clicks on a sponsored ad. So let's recap. Visitors have to type a few keywords, click the submit button of the search, to await the results of load, and if you click on him or her in an ad, the publisher earns a little money. Compare that with contextual ads, where you only need a single click and the money is credited to the account editor.

It is even more difficult to convert visitors to Adsense income with reference products, but each conversion usually pay more. For example, refer to an editor for the Google Adsense program and if the editor makes $ 100 within 180 days, another $ 100 will be credited to the publisher who sent the link. That means that visitors have to visit a site, somehow find the Adsense referral button, click it, read more about the program, register and wait for approval. Once approved, the editor will have to deploy products and earn $ 100 within 180 days. If not, whoever sent
reference to the AdSense program does nothing.

Here is another example. The Adsense program pays a referral fee if a user clicks a button or link, download, and install the Firefox browser. The editor's job, then tries to convince the visitor that Firefox is good for him or her and send the visitor to the download page. If the download of visitors 5. 33MB file and successfully installed the browser, the editor is raised to a dollar. Needless to say, in fact is much more difficult for the editor to earn that dollar, compared with contextual ads.

So where does that leave publishers? The editors wish to promote the Firefox browser, but what if you do not have any software / webmaster related sites that will become very well? So let's say a publisher is a site about dogs. He or she could put a download link on the site that says "Seek more about dogs using the Google Toolbar." The publisher is not paid for the download, but when the installation program uses the toolbar to search and click on an advertisement, the account will be credited with money. The concept behind this is similar to Google search, just in a toolbar. Google could reach a control panel web based (probably within adsense entry) for publishers to generate downloads. In the market, and tools are web-based control panel that allows users to customize toolbars and create brandable for download. Therefore, this idea could certainly be a profitable opportunity for publishers and would be a dream come true for many!

Still, there remains a serious problem small. The application of a product means that Google will have to share search revenues with publishers. Of the reported $ 1,098,000,000 dollars generated by the Google-owned sites in the last quarter of 2005, how much is Google willing to share?