To get optimal listings in search engine queries and directories, keywords and key concepts must be placed strategically throughout your web pages. For summaries, you need these words and phrases:

1. Title tags

2. Meta-tags (keywords and descriptions)

3. Sections (if used)

4. The body of the text and

Alt-tags attribute in the source image
When online marketers to optimize a website for search engine and directory, and should spend most of their time to redesign the layout (in HTML) or submitting your site for search engines. Most of your time should be devoted to researching, writing good copy that index and search engines, and write complete and accurate descriptions for the presentation of the guide. Good web copy should contain well-researched and varied keywords and key concepts of a theme based website accurately reflect the content of web pages, 'and be placed strategically throughout a website, as mentioned above .

Most sales and advertising "fluff" should be deleted.

Here's an example (and one of our hobbies). How many of you have seen this scam, "Put your brochure printed on the web!" print ad contains a lot of "fluff" phrases such as "service that is unmatched." analysis of search engines? "Service" is a stop word in some search engines and taken into account in a search query. "Second to none?" How many people really know search using that phrase? When we are looking for something on the web, we will write exactly the kind of product or service you are looking for does not, sales and advertising "fluff."

Web writing should contain keywords and key concepts without all the "fluff." web copy has to flow and be strategically placed to get their web pages ranked well in search engine and phone consultation. Your potential customers will also appreciate the possibility of finding what you want as quickly and easily as possible. That's good customer service.

The only time that web writing is very important is the presentation of the Yahoo site. Despite Yahoo reserves the right to change or modify the description of the site you send them, if you can submit a well written description that contains important keywords and key concepts without the word of stacking, Yahoo is likely to keep most of your description intact.

Good writing is a necessary element of marketing, both online and offline. If you do not have experience in writing a good copy of the web, we recommend that you hire an online marketing consultant to write the copy for you initially. Then you can learn from the copy you paid. The more practice you get at writing web, better get to it.