Know what words your customers use in the search.
You can find out what your customers search. If not, find out. Is it a description of "pants" or "jeans?" One can be searched more often than the other, but why not focus so much? How about "executive gifts?" Maybe "desk accessories" will broaden your website marketing strategy.

Ask all kinds of people. Get advice from people in all walks of life including management, employees, customers, suppliers, friends and family about what it would be effective keyword search search engine positioning. Ask them how they would search for different products and services. It is not really about what you think you should look, its about what they think. Believe me, that can often be two entirely different things.

Once you have harvested a list of significant words, deleting keywords that are too specific or nonspecific. Also remember that keyword placement is important. Try to include keywords as possible in the first paragraphs, and of course the title line.

The higher the value of keyword competition rather have. Each SEO using tools similar to those suggestions Overture keyword tool and also know the value of a keyword. The lower the value of the keyword we will have less competition.

We do not want to point downward, but they do not want to aim to high. We must find a middle ground. For you who can be a keyword with a value of not less than 1000 and no more than 10 thousand. Up to you to determine what is reasonable.

In addition, the keywords should appear regularly throughout the first website. It is especially important that appear frequently in the opening paragraphs.
However, resist the temptation to overuse keywords. Search engines can detect and reduce your page rankings. The tools are available to help with optimal keyword density. However, avoid software that writes the site's pages. Search engines can track them, too.

A good rule of thumb is: Never sacrifice quality of content for keyword placement. This will affect your page ranking. Most importantly, your site will be of interest to visitors.