When you create a Google AdWords campaign, advertisers often spend most of their time creating their ads and researching your keywords. Often there is little or no thought that the surfer is sent when the ad does its job and generates a click. Often, advertisers will send the surfer to the homepage of its website, hoping that the website will do the rest of the work. These advertisers are neglecting a very important part of your AdWords campaign: the landing page. A good landing page is as important as a good ad, keyword and strategic bidding. By creating an effective landing page advertisers can increase conversions, which will make your campaigns more competitive and profitable.
When creating your landing page remember to be specific for the ad you're sending traffic. As with everything else, the target page must be very objective. If a surfer clicks on an ad hoping to find doorknobs gold plated, then you better make sure the landing page for just that. There is nothing worse than having a customer who is willing to buy but can not.
The role of your ad is to get clicks. The role of the landing page is converting clicks into leads or sales. Make sure you can convert the surfer clicks on a term of 3 or less. If the surfer has to click more than 3 times to buy your product is likely to lose the sale. Ideally, you want the surfer to click twice, once in your ad, and once on your landing page to enter the order page. That's it. The clicks you have, the less sales you make.
Remember that surfers are impatient. You have to give them what they want with the least effort on your part. Therefore, it is important to maintain the original goal (conversion) in mind, so as to refer to specific keywords and calls to action in your ad, creating landing page.
The landing page is where you will use all their writing skills to complete the sale. As I said before, the purpose of the ad is to get the click, and the goal of your landing page is to get the sale. It is in your landing page which has all the space you need to explain all the benefits and features of your product or service. It is important to remember that the landing page is your sales page.
Your ad did its job in generating sufficient interest in the surfer to click through your landing page. Now it must continue to connect and draw the prospect into your copy of completing the sale. The best way is through a good title. This title should hook perspective, appealing to their own interest. What is there to it? How your product or service to your benefit?
Continue to expand the title into your copy with more benefits to potential customers, and support these benefits with the features of your product or service. Do this through your copy with subtitles. Be sure to keep the prospect interested and try to build some excitement in your product or service.
Use plenty of bullets and lists of your copy to show benefits and features. The bullets are essentially mini-holders. The bullets can be used to summarize all the benefits the prospect will benefit from your product or service. They can also summarize all the problems your prospect is experiencing and that your product or service can solve.
Headlines, subheadings and bullets are very important aspects of your landing page. As I said earlier, the surfers are impatient and impulsive. Tend to be in a hurry and want instant gratification. As a result, often only scan the page. If a surfer is scanning your page, it's only going to read the title, subheadings, and bullets. It is important that you get all the benefits of the perspective contained in their headings, subheadings, and bullets, for this reason. Of course there are surfers who read the entire page, so you have to have a good copy, which provides greater detail and all the information the prospect has to make a decision.
The pictures are usually very effective, especially if you are selling a product. In this case, make sure that the surfer gets a good look, clear in the product. Since the rider can not touch the product, it is important to get as much visual information they need. The copy should support their pictures and photographs should support your back. The important thing is that the landing page is focused on what the prospect wants. So if the outlook is for gold plated door handles, and then clicking on your ad which should go to a landing page where you only see pictures of doorknobs with gold plated, and only read text describing the features and benefits of doorknobs gold plated.
Finally, at some point have to ask for the sale. This all needs to be done on your landing page. Do not ask the surfer to click through another page and try to close the sale there. You must close the sale on your landing page. The internet simply click through its website to provide information on your credit card. If you are just looking to generate leads, have the form to fill out the landing page as well.
The landing page is a very important aspect of a Google AdWords campaign. You must spend the same amount of time, if not more, creating your landing page as does the creation of your ad and the generation of keywords. By creating effective landing pages can improve the overall profitability of your campaigns. Improve the profitability of your campaign can allow you to increase the supply by keyword and generate more traffic. Finally, the landing page is an integral part of its search engine marketing and should not be neglected.
Topic: Creating Landing Pages For Google Adwords (Read 1283 times)
