The quality and quantity of your inbound links is a key criterion used by search engines to rank pages. Inbound links are links placed on other sites to drive traffic to their own site, and there are many ways to get inbound links. One way to get inbound links is to exchange links with other similar websites. Contributing to forums and blogs is another way to get inbound links, and may also request that visitors to your web site to your site. The presentation of your website for reviews and offering free web hosting space in exchange for links is another opportunity to get inbound links.

Outbound links are also important, and although some people worry about adding external links to their websites, if done correctly, outbound links can offer an increase in search engine results page. When placing outbound links, only place links send visitors to places of trust and authority. Be choosy when placing outbound links, and be positive that none of the links that the site is broken.

Incoming and outgoing links should be a part of your link campaign. No point having one without the other. Both are something of a lifeline that can make or break your site in the SERP. It would be worth trying to get inbound links until you can, not only in a variety of websites, but also in many different networks.

The SERP, or on the search engine results is a complete list of web pages returned by search engines in response to a keyword query. The results in the SERP generally include such details as a list of web pages with their titles, a link to that particular web page, and a brief description shows that the keywords have matched content within the website. Search engines build the SERP once and stored for future research. Search engines crawl the web periodically to account for new pages, and then the SERP is rebuilt.

Recently, the SERP has begun offering users of search engines new and improved features that include suggestions for alternate keywords, images, definitions, local matches and even files of computer users own.

Without the help of the incoming and outgoing links, your website will not have favorable results in the search engine results page. It is a known fact that only 7% of all websites are even visible to search engines. This means that 93% of existing web sites are not optimized correctly, and being lost in the SERP. Using the incoming and outgoing links, and be part of 7%.