Do you have to sacrifice all the creative and artistic elements of your website to rank in search engines? Later in this article I will show a real scenario and the design and SEO approach used.

Thanks to the light of professional search engine marketing the first places are saturated with the pages of companies that can pay for that vision. That said, it is certainly possible to employ high ranking tactics in your own website. In fact, the most basic tactics can move up from position 800 to 300. However, the top of the scale where efforts seem almost inversely exponential or logarithmic, gets a lot to see a small change in the classification.

How to merge the revisions needed to attain significant ranking ambitious and not compromise the design of your site?

The design can not be ignored

If you have an existing site, you've probably tied into your existing promotional content. Even if you have allowed your website to cater to the more free network, which has yet to be conceived as an extension of your business recognizable.

The reasons for this are valid and can not simply be ignored for the sake of achieving a first age position, right? If your research on the optimization of Search leaves you shuffling around thoughts of content keyword copy, saturated and different text links, it is correctly understanding some of the basic pillars of search engine optimization.

And you're not alone if you have this disheartening thought-If I do all these things SEO and reach number one in all areas, which would be on my site because it's hard and boring I'm even embarrassed to send people there!

There are two ways to successfully combine design and SEO. The first is a blue chip and / or Fortune 500 company with several million dollars of advertising and branding budgets to deliver your website address via television, radio, billboards, public parties and gifts with logo .

Since it is likely that you are not, and certainly not me, let's look at the second option. It begins with an investigation on the market, some careful planning and creative and a designer is a search engine optimizer, and understands at least basic CSS and HTML programming techniques. Or a combination of people with these skills who can work well together.

The design for brochures, the results are instantaneous for the Web

That's not the whole truth, but it will help compare and contrast design and SEO. In reality, SEO needs the quantity and detail of supporting text that has a handout, but a good web design has to catch the viewer's attention in 5 seconds. It is quite difficult to read and absorb the entire contents of a brochure in less than 5 seconds.

Search engines need rich, related, appropriate content, changing and moving. And for their classification, all of which must be in its pages. But if not well organized and divided into pieces of bite-sized, no one will bother to learn about what you are offering.

Building 101 - Attractive Design and SEO

Unfortunately, it is very difficult to optimize a site completely unreformed. Soon understand why. Design and SEO must be strongly rooted in all aspects of each that has a real symbiotic relationship. Consider a simplified example of this. Let's say you are optimizing a page for the phrase, "pumpkin bread recipe."

From a design standpoint "Pumpkin Bread Recipe" would be the title page, in a nice font, easy to read with the words perhaps an orange-brown color. And lets add a rule well, green around it.

There are many ways to create this simple game of colors. However, there is only one way that is best for both design and SEO. What is the use of style sheets or CSS. Moreover, this line of code containing "Pumpkin Bread Recipe" needs to be as close to the top of the page as possible (which CSS also allows).

For a viewer, the recipe text might be read more if it is to the right of the photo of a piece of pumpkin bread butter in a small dish next to a steaming cup of coffee lightly.

SEO needs to read the ingredient list and baking instructions. Search engines now understand on a rudimentary level that the ingredients are indeed related to the optimized words bread recipe pumpkin.

In addition, it would take many more lines of code to make a table in this example, if you did not use CSS. Search engines do not like extra code. In fact, given enough time, that "extra" code will make the keyword phrases seem less important status and pain.

Note: In the page code, a few thousand characters more than you need to get all that content organized would normally just add to your load time of the page and might be acceptable. However, a search engine, that time can really add up. I can not read page after page, site after site, after a billion characters of code billionth importance of finding the text. Therefore, less code, the more likely. Moral-Less code, more content.

SEO usually means REDO

In the above example, pumpkin, CSS will eliminate the need for additional code in almost any location, and provide the means to put the text to the right of the photo.

Now, imagine that someone had already created this page, but done with other programming methods. The page could very well be W3C compliant, well programmed and got the job done. However, without designing and programming for optimization as in the illustration above, the end result would not have significant rank compared to others who do.

You can be sure that there are at least 30 web sites built to rank for the keywords "pumpkin bread recipe." Note: Why I use the number 30? It is safe to assume that if you're not in the first three pages of search results, you are not being seen.

While this is a simple example, hopefully you understand it would be impossible to optimize this simple page without having to return it. This is not always the case, but extrapolate this in detail pages, multiple complete website and the topic is expanded greatly.

Traffic vs. aesthetic importance

Everyone has an idea of ??what they want their site to look like. The nice welcome page factor, cool flash and graphics must now be justified in terms of its importance for the outcome. If you want / need to establish an online presence, you will have to make some concessions in these areas.

Understand exactly the role it must play its place in your company marketing.

Ask: What is the purpose of your website and it is your audience? Is it for existing customers to see? Is it to reach new customers? To tap into segments untapped market?

Ask-How your marketing efforts promote your site?

-Ask your website is an extension of your existing security must reflect the same graphical look?

Ask your web-site is intended to help your sales force or is your sales force?

Chances are that you have no single answer. That's fine. It will give you some meat for your designer / SEO to digest and develop a solution for you.

Real case of a balanced design with SEO and salability

If you sell jewelry solely online, you must have a catalog of exceptional photography and detailed, high resolution images closely. However, it should be optimized and a good position if you want to sell some of the jewelry.

If a company approached me with this project, my recommendation would be: If you sell a product, people have to see this product. A lot of good pictures. The site should be slick and sheik and easy to navigate. The home page has to grab the attention of the buyer. If it is very expensive jewelry, the site should have a lot of class and elegance. If homemade jewelry, the site should not look homemade.

However, having no store front, if the online community can not be found, which is business fail. So I have a highly optimized website with a discussion of the quality of their product, company history, etc. This is also a great sales letter. Ad some special parts catalog with descriptions below some smartly placed gifs, JPEG and readable type graphics built from CSS and has a cool sight, design rich content, well optimized.

I would like to link to your catalog very obvious and prominent. Note that the catalog is not the home page. I'd also include subsequent well written, in the pages of the depth of the history of some specific parts. Load with keywords and some images. Again, your catalog link very prominent. Doing this will create relevant content for search engines and providing additional pages that can be classified.

The catalog can be database, simple and changeable, and have the foundation to build their search range.

Planning your site

If your design is not a search engine optimizer, hire one to work with the designer of the early development stage of your site. If you want a visible presence that is not dependent on traditional marketing efforts to publicize your name, then you have to optimize.

However, with advances in HTML and CSS, the text itself can be a very flexible design and engaging with endless possibilities. Site optimization consists of some rigid rules and inflexible. That can be intertwined successfully with very creative design and attractive. If your design and SEO are not the same person or company, make sure they have the same relationship, close.