In terms of design, many websites are not designed for search engines and directory optimal visibility. Individuals or companies that seem so focused on their personal or corporate image, products and services that they neglect to design their websites in search engines and directories in mind. Search engines and directories vary in how to classify your site in a search query. Some search engines place primary emphasis on the text on the labels of its title. Some search engines place emphasis on the main ideas presented throughout the text in a single web page. Some directories highlight the text presented in "Description" field. How and where to place the text, both in the copy that your visitors see and within HTML tags that visitors see not affect its classification

Keyword Selection
Keyword placement
Keyword Frequency
Links and Architecture
Site Statistics

Selecting Keywords

Of primary importance is the selection of the best keywords for your industry and the keywords you think your potential customers use to find you. Selecting the right keywords requires research.

Look at your company's printed materials. What words used over and over? When you talk to new and existing customers on the phone, what questions are often asked and what words they use? Ask your customers how to get on the Internet. And then go to the main search engines and directories. Enter keywords to use. Study the source code of web pages that appeared in the top 20. See how your competitors ranked in a search query. Adjust your keyword selection accordingly.

Keyword placement

Of equal importance is the placement of keywords in individual pages. The text of your title tag is one of the most important for ranking well in search engines. The text of the titles should be descriptive, using words and industry jargon, and should accurately reflect the content of each website.

For optimal search engine position, keyword should appear at the top of your web pages. Therefore, before designing your website, ask yourself if you (or your web designer) have strategically placed their keywords in their title tags, meta tags, titles, graphics, and the first paragraph within your body tag. If not, you may need to rethink the design of your site.

Keyword frequency

What is important for both search engines and your target audience is the keyword frequency and prominence of keywords. The design and coding of your website with keywords in the right places and the right frequency is an art form. Keywords should appear frequently on its website, but if they appear too often, your site will be penalized by the word of stacking (also known as "spamming the index") or can be permanently removed from the index.

In addition, some search engines ignore meta tags. Therefore, if you have included your keywords in your meta-tags, but have not placed elsewhere, has lost a large audience, ie, users of AOL. Sites with frames have indexing problems as well, because there is little opportunity otherwise to include additional text with keywords.

Very few websites can get in the top 10 of all major search engines (AltaVista, FAST Search, HotBot, Google, Lycos, Teoma) without spam. We can not emphasize this enough: if you hire someone (a shipping service, an individual, a service of online promotion, etc.) to perform the services described above, you must have experience in designing and HTML, marketing online, and excellent copy writing skills. You do not want your website to be permanently banned from a search engine or directory due to ignorance or lack of experience. Furthermore, submission services generally do just that: present. Many do not keyword research, HTML code, and copy writing skills necessary to achieve optimal site placed in search engines. Ask lots of questions before handing over the money.

Links and site architecture

The placement of keywords throughout your web pages is useless as a search engine marketing strategy search engines if they are unable to register the text on their websites. Therefore, always has a binding architecture (also known as a site map) on your site that search engines can follow. This often means it has two formS of navigation on your site: your target audience prefers, and one of the search engines.

Site Statistics

For the first few months after submitting your website to search engines and directories, you should see an increase in traffic. If you look at your site reports with statistics on visitors, which should be done frequently, you will see when search engines spider and index your site.

Hopefully, because it was considered sufficient to give potential customers a reason to return to your site again and again, people will bookmark your site and your web statistics shows an increase in a "No Referrer" category in referring URL. His site reports should show your potential customers are coming from (ie search engine or directory you use to find) and keywords used to find.

After your site listed in search engines and directories for a few months, reviewing site statistics and determine that most of its traffic comes from. Then focus your advertising efforts in the search engines and directories. A better sales marketing to spread the net too wide.

One client did exactly what we recommend, from keyword selection to statistics from the monitoring site. They found most of their sites referral traffic came from Yahoo consultations. He bought advertising space on Yahoo for two months. Whenever two of his words have been written in a search query, the flag appears. Its traffic increased over 500% and its sales reached five figures per month.

Finally, the saying "Content is king" is still true. You can increase traffic to your website, but if (1) People do not like what they see, (2) failing to provide potential customers what they want to buy, or (3) that do not offer customers incentives to stay and / or your favorite site, you click off your website as soon as you click