Digital Marketing for Small Business in Nigeria, Nigerian Startup Internet Advertising Guide

Digital marketing for small businesses in this article today we are looking out how a small business can advertise or market their business online in Nigeria. 

By the way, I noticed that most businesses referred to as small businesses are not really small businesses, whenever they type digital marketing for small business in a search engine or say they want digital marketing for small business in Nigeria, they're simply looking for a cheap way to advertise online in Nigeria or have no budget for their digital marketing, either way, most of them are reluctant to spend in digital marketing.

However, to be honest here; if one can't spend on internet marketing, one must be ready to invest the time necessary to carry out online marketing that helps businesses to be noticed on the internet and attracts customers online.


In starting a digital marketing for a small business or startup in Nigeria, you need to have a Website, which will help you secure an online presence this will serve as your internet storefront for internet digital marketing for your small business in Nigeria. This will help potential customers or clients to read about what your business or service is all about.

In the website you will have about us, home page for introduction, and services/products page, you also add contact details such as office address, email, and phone number.  For website design and development use www.perfectvisualhost.com  if you already have a website but looking for web hosting only, www.perfectvisualhost.com offers web hosting in different categories such as shared hosting, virtual private server or dedicated server and web address registration


You can post your small business advert and product using online marketplaces that are targeted at Nigerians, internet marketplace allows you to list your products and services most of them are free this way you're advertising, although paying a little fee to feature your products or service in the top or front page is always a good option. There are so many online marketplaces out there for small businesses in Nigeria. A good example is http://www.africatopforum.com  go there and list your products and services, ensure you list them in the right category, if you have more than one product you can list as many as possible with their respective descriptions.  Note: don't use the same description in all products even if they're similar, this will help search engines like google to classify them well and be sending you traffics needed to make a sale or get subscribers.

Go to www.socialwider.com and register, when you log in go and create socialwider.com business page, this will help you showcase your updates, product pictures, and links to your website. When you have Cokoyes business page you're at least doing 4 things at a time, your page will be automatically be listed among pages in the Cokoyes pages section thus promoting your business to tens of thousands of Cokoyes members; two it serves as an updated hub for what is going on in your business and websites by posting links and updates there; three search engines like google will index it and link it thus sending traffics when people type keywords related page, and four you're engaging the online community users there and promoting your small business in Nigeria. See our own business page in socialwider.com at www.socialwider.com/adhang

Signature in Cokoye.com will help you run your internet marketing, how this works is that in your cokoye profile, there is an option to add a little message about anything from funny words to quotes, as a business in Nigeria you should use this for advert message, whenever you post on any thread, the signature will be displaying. To make this work for you there're thousands of threads in Cokoye.com just be participating and posting useful information just like I'm doing now (If you move down a bit you can see Adhang.com signature and I have made over 200 posts). What this means is that Adhang.com messages are displayed in over 200 places in this forum. The good news is that it remains here working for us in Ad Hang around the clock as people visit the threads I have participated. Even if Ad Hang stops participating in Cokoye, the signature will still be there working for Ad Hang, any time I want, I can simply log in here and change my signature message and it will automatically be updated in all over 200 threads or posts I have made. This is a good marketing tool and marketing investment for small businesses in Nigeria.

You can write your small business sales article and post the article in Nigerian online communities that allow such. Yes isn't every forum that allows sales articles or sales pitches to be posted. In Cokoye here you can post sales articles for your small business free at http://cokoye.com/adverts/ post only in this section otherwise it will be deleted by the moderators.

Cokoye.com banner advertising, you can pay for Cokoye banner advertising for your small business in Nigeria as little as N10,000 ($50) you have your banner advert displaying all over the Cokoye for a whole month in place such as all sections, threads, boards, market places, and www.socialwider.com among others. Is even cheaper with TEXT DISPLAY ADS just only N5000 ($25) you advertise a whole month.

Adhang.com is using all these methods outlined above to promote its digital marketing service; this is digital marketing for small businesses in Nigeria these will get your small business in Nigeria online, up and running in digital space with good exposure, and sending customers and subscribers as you take the process serious and doing these regularly.

If your business isn't based in Nigeria you can adapt above to any business in Africa.
You may be interested to read the list of websites to run advertising in Nigeria.

Ask me any question regarding marketing your start or small business online , I will respond to you, I will give you free consultation here, even tutorial if you so desire.

Online marketing in Nigeria has made it easier for small businesses to market their business in terms of online advertising costs, compare to traditional media buying in Nigeria such as TV, Radio, Newspaper, etc.  Because experience has shown that when some companies in Nigeria search for digital marketing for startups what they have in mind is cheap digital marketing not necessarily they are small.


Notwithstanding online marketing is relatively cheap and solution to companies in Nigeria that are advertising costs' sensitive.

Email Marketing is an effective way to get huge traffic to a website and for more conversion. We know there are some companies offering paid packages for Email marketing and promotion of your business, in their channels to bring traffic to your website. Paid email marketing is good or bad for a small business owner?

What company is the best in digital marketing?

plify is a digital agency that is bridging that gap between Marketing and Technology by creating solutions that help businesses fully reach their targeted audience.