A Digital Marketing Trends in Nigeria 2019 thread is meant to look at things happening in digital marketing in Nigeria, which are likely to continue in 2019 and 2020.

At AdHang we see that more companies, event organizers and upcoming businesses in Nigeria are gradually embracing online advertising in Nigeria, which is good.  The challenge we see and likely to continue in Nigeria 2019 is that while entities from developed countries are spending millions of dollars in online advertising, Nigerians appear to have mind-set of wanting it free, or relatively cheap(perhaps because virtually everything in the internet started as free, as a result they want it to continue being so). 

The implication is that products, Apps, businesses and services from abroad will continue to dominate Nigeria's market 2019, not because they are better, but because they are aggressively and holistically marketed to Nigerian consumers.  AdHang knows this in and out because we help many foreign entities do just this, through numerous online media services in Nigeria the agency offers.

AdHang team sees emphasizes by clients/prospects on social media marketing. However, with an aggressive clever marketing by social media's owners across the world, this trend of emphasizing on social media is likely to continue in 2019. Unfortunately, unless marketers know what they are doing (just like social media owners) they are going to lose money there and waste resources. Because social media alone doesn't represents effective digital marketing, in digital marketing, there are 6 components, which are search engine marketing, influencers marketing, social media marketing, content marketing, internet display advertising and mobile marketing. No one effectively serves all purposes, they have their strengths and weaknesses depending on the goals a company wants to achieve. 

To make the matter worse, whenever most people hear social media, they think about it in terms of facebook, twitter, linkedin, maybe instagram. In social media, there are at least 7 categories, with many authority websites, they are Photo (pinterest, instagram, etc), Forum (Cokoye, Nairaland, etc,), Social networking (Facebook, Linkedin, etc), Wikis(Wikipedia, Wikia, etc), Newsaggregator(Reddit, Feedly, etc), File sharing(Slideshare, Issuu, etc), and Video(Youtube, Vimeo, etc).  Each effectively serves digital marketing purpose.

Nigerian companies and international brands are beginning to recognize the fact that Nigeria as a country has strong digital marketing agencies, with AdHang leading the way. As a result unlike before where they hire foreign digital marketing agencies to help them in marketing in Nigeria, now use Nigerian digital marketing agencies.

With politics and elections in Nigeria 2019, Digital marketing 2019 in Nigeria is going to be an interesting and fun year AdHang team sees better years ahead and happy to operate in this field.