Ranking high in Google search results can have a phenomenal impact on the success of your business.
You can participate in the experience of search engine optimization company, or if you have the time, there are some changes you can make in your website yourself.


Step 1: Keyword Research
What keywords do you think your customers would type in the search for your products or services? A keyword can be one word (for example, "optimization"), but multiple keywords or keyword phrases are usually preferred because they are more specific and more likely to be what your customers are looking for.


List all you can think of. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer (for example, "house cleaning Hornsby"). On the other hand, get some ideas from your competitors web sites. Try making a list of 20-30 keyword phrases.


Choose the two keyword phrases that you think is going to look any further. But remember, the competition for more than one keyword, the harder it is to achieve top rankings. If you want to rank high in Google for keyword "insurance", you have a long journey ahead. So do your best to select two keyword phrases that are most relevant to your business but are not vague nor competitive. It's a good idea to have 2 or 3 words in each phrase (for example, "services wedding catering)


Once you've selected your two best keyword phrases the next step shows you how to make some improvements to your home page.


Step 2: Web Copy
Web copy refers to all words or text on your website. Because content is king in the world of search engines, your keyword phrases should be strategically placed on its Web site to convince Google that your content is of great importance to the keywords. The most prominent are the better. (Please note that as important as search engines are, customers come first, so make sure your copy also reads well.)


Here's how you can increase the importance of each keyword:

• Place keywords in headings, preferably at the beginning of the game;

• Include keywords towards the top of the page

• Regular or keywords italicise where appropriate;

• Instead of having a link to another page that says "Click here to read more", new wording to include keywords, for example, "Read more about our SEO copywriting services . "


An important tip is to also include these keywords in your "title tag" HTML. Use your content management system to make these changes yourself, or perhaps ask your web developer to do if you're not sure how.


Once you set your home page, consider adding new content, including detailed descriptions of what you offer, FAQs and informative articles about their products and services. (If you do not write yourself, you can find free on the Internet - do a search for "articles directory").


It is also good to keep in mind that search engines can only read the text, not images. Often web developers, insert the words on the pictures to see more visitors to the site or use Flash for animation, but this is a major impediment to the search engines.


Step 3: Bonding
Each link from another website to your web site (not your web site) is considered by the search engines as a vote of popularity for your business and improve your ranking.


But is the quality, quantity, not the links that is crucial. The other websites should be relevant to your industry, and preferably be highly regarded. Ten quality links counts more than 500 links from arbitrary websites. In the same way your personal business network can have a significant impact on the success of your business, so in the online social network to build on the Internet.


Brainstorm all relevant websites that could link to you, such as non-competitors, and industry bodies and organizations. Write an email to each environment that describes the benefit of your visitors are brought to the attention of your business, and the request to create a link to your website. Most people do not respond first time round, so a follow-up phone call is usually required.


How I can control my results?
Check your ranking on Google in the coming months, enter the chosen keywords in the search box and recording their ranking. Also look for housing in their reports to understand what search terms visitors use to find your website.


The above process can be also be repeated for each page of your website. Remember to keep updating your content, and continually increase the number of links to your website.


As you can see its position on promotion should see a corresponding increase in web traffic and a substantial increase in sales research. Be sure to record the source of customer inquiries, so we can measure the success of your marketing efforts.


Remember, if measured, can be improved.