First, I want to emphasize that this article is intended for site owners since sometimes site owners and webmasters are not the same.
Suppose a real estate agent owns a real estate website. However, she is just a rookie on the Internet and relies on the webmaster (egfrom hosting provider) in the campaign of your website SEO. In fact, that the webmaster could not understand the real estate industry has deeply as she and many other sites to manage. So the SEO campaign did not get the expected result. In most cases, site owners play an important role in achieving the SEO campaign. However, the HTML language, search engines, link popularity, PageRank seem so familiar with them at first. Therefore, the aim of this paper is to provide novice site owners with some basic tools, but effective and knowledge in search engine optimization. This will help site owners to improve cooperation with the webmaster or SEO agencies to increase their webranking sites in search engines.

1. Bots-You own a site and you should be familiar with the search engines like Google, Yahoo, MSN Search to find your competitors' sites to see how they are positioning themselves in the market, analyze keywords, check your Download 'saturation link popularity (the number of links to your site from other sites) and link (number of pages on their sites have been indexed by the search engine). These search engine syntax are not theoretical, as you thought and need not pay attention to the complex algorithms behind them. For example, to check if the sites are indexed, such a site: your_site_domain in search engines. Remember your_site_domain your_site_url and are not identical. Site domain does not contain http:// URL as the site should have (eg http://your_site_domain/your_page.htm is a URL of your website).

Suppose that the SEO company in optimizing its report, ask the site owners to exchange links with other relevant web sites to improve link popularity. The problem is: where I can find elsewhere? Do not worry, search engines can help. Site owners can learn from their competitors on the websites that have exchanged links with, to check your link popularity.

In short, if you want search engines to help businesses, should be friendly with them first. Search engines are always beneficial friends (despite the fact that they are easy to control!).

2. The basic HTML syntax and HTML editor - Site owners are not required to master HTML to re-design your pages. That is not their task. However, the basic syntax are always needed.
For example, should know the location of the head blocks in an HTML page is generated automatically add new meta-tags. I mentioned auto-generated meta-tags for site owners do not need to code, Meta tags, either. With "Meta-tags Generator" keyword, which may find the search engine of thousands of websites are welcoming them to use their tools. Furthermore, the html link syntax is also worth remembering: Look at this href = "your_site_url_1"> code <a simple descriptive text </ a>sent to owners of other sites link exchange. Their website has many link exchange pages so it is important to know this code to change your_site_url_1 link to other pages and descriptive text, respectively. Furthermore, knowledge of HTML syntax, you can open your web pages and insert links to your own and stop calling the regular webmasters to edit pages with links. Today, HTML editors like FrontPage, DreamWeaver highly can simplify this task in a similar way as you are working with MS Word. Just choose the position in Design view (in FrontPage) and paste the link code in Code view at the cursor.

3. Google Toolbar - Google Toolbar is a valuable tool for Internet users and even more useful for site owners to see the PageRank. PageRank is Google's degree (from 0 to 10) to analyze the quality and quantity of links pointing to a page. High PageRank does not guarantee a high position in Google search results, but we can say many things. PageRank inspires the site owners in the long routine of SEO. The little green at this bar is like the tree fruits of our efforts and we are motivated to dig in SEO. In addition, the PageRank helps site owners to find suitable sites for link exchange. They look for sites with the same level (PageRank) to predict the success of your link exchange requests. To install the Google toolbar in your browser (Internet Explorer or Firefox), just start writing the Google toolbar in the search engines and tracking the first result.

In this article, I have provided site owners with some basic tools, but effective to come along their SEO campaigns. These include, but are not limited to, search engines, HTML editor and the Google toolbar. In addition, there others like FTP tool, Google Sitemap, Link directory software, etc. .. What is important for novice site owners are leaving behind his main profession and put your hands wet with these tools. Webmaster and SEO firm can do everything for you. Learning Tools SEO is never too late today and missed.