Having your own opt in list is essential if you want to succeed on the internet. Its common knowledge that email marketing is one of the most reliable ways of generating consistent free targeted traffic for your website.

Once you have your own responsive opt in list it can open up a variety of different opportunities, such as selling advertising space and setting up joint ventures with other list owners.

The first thing you need to do is collect email addresses from your visitors and you can do this by offering a free report or starting a newsletter using an auto responder, allowing you to set up a series of messages that will be sent out automatically on your behalf on a timeframe you specify.

Its important to choose the most reliable auto responder at the start because it can be very stressful and time consuming to transfer your opt in list from one place to another.

For best results you should not use a free auto responder service because advertisements will be added to all your outgoing emails. You will have no control over which ads are shown and this will distract your subscribers and dramatically reduce the response rates to your emails.

You can either pay a monthly fee and use a third party hosted auto responder service like Aweber or Get Response, or you can pay a one time fee and install an auto responder script like Auto Response Plus on your domain.

The problem with auto responder scripts is that the number of subscribers you can store will be limited depending on how much disk space you have with your hosting plan, and you will also need to backup your list on a regular basis in case a problem occurs and all of the information is lost.

Its much easier and safer to use a third party hosted auto responder service because you will not have to worry about installing a script and your subscribers will be stored securely on a dedicated server with no limits.

Its essential that you focus on one specific topic for your opt in list as this will dramatically increase your response rates. You need to create a landing page consisting of a short sales letter that encourages visitors to subscribe, and a subscription form that allows visitors to enter their name and email address. You should also offer some quality bonus gifts to increase your conversion rates.

Double opt in lists are becoming more popular because they provide extra security as subscribers must confirm their email address, but many people will forget to complete this confirmation which results in fewer active subscribers so you may prefer to use the single opt in feature.

Once you have set up your landing page and follow up messages you will need to start sending visitors to your website. Submitting content to article directories and writing press releases are the most effective ways of generating unlimited free targeted traffic.

Email marketing is still the best way to get targeted leads and keep in touch with clients and here are six steps which can give you a successful result in email marketing:
1. Create compelling content
2. Use the right tools
3. Test deliverability
4. Audience segmentation
5. Send at the right time
6. Analyze