The first step in marketing your product for content delivery to end users. Only then can communicate with them, sell their products and establish lasting relationships with them. While some Internet information channels of delivery fail in its purpose as in the case of e-mails. This in turn releases the bulk of our publishing efforts to remove box. We ended up losing money, effort and most precious of all time. Direct marketing, direct marketing, relationship building, public relations through direct communication with the media, communication with business partners and employees, direct mail products, customer announcements and updates all these are impossible if your content can not be delivered to end users. End users can be customers, prospects, media, business partners and employees.
RSS ensures 100% delivery of content to people who have voluntarily subscribed to your information.

Here are some general examples of content that can offer their subscribers different
· Newspapers can use RSS feeds to deliver their latest news articles to subscribers. This allows them to always be informed of breaking news worldwide. Book publishers can use RSS feeds to advertise their products sold. This would help users keep track of the emissions that are most interested in.
· RSS feeds can help affiliate managers to communicate with their affiliates.
· Banks can create RSS feeds to deliver to its customers in their new savings plans or any change in interest rates calculated etc.
· Software to be the hottest technology in the market today, software companies can keep their subscribers informed of the latest downloads and relevant software packages available. It can also provide easy access to software updates, which are exactly as they are available without the hassle of having to visit your web site or deal with large attachments. Thus, avoid spam filters or other barricades.
· A few hundred content publishers are using RSS to deliver audio content, such as radio talk shows, even.
• Some web sites allow people to post photos, videos and text from their mobile phones via RSS feeds.
· The schools use RSS to deliver educational content.
• As a supplement to their e-mail delivery some use RSS feeds to deliver your newsletters as I do with mine.
· RSS feeds can help you publish digital catalogs of life of their products and provide its customers with their latest versions. The products can be classified so that it is easier to see and make the order based on the product you are interested in.
RSS automatic answer programmed messages can be created to be in constant contact with the marketing of your prospects and slowly get to the point
• The purchase.
· You can provide limited access content to your customers, employees, team members and even investors, without fearing other unwanted eyes. RSS can be used for internal communications, teamwork and other needs.

As you can see, via RSS, virtually any type of content to virtually any target can be delivered. The only thing to consider is the content has been divided into several pieces or stories. The opportunities for the integration of RSS in their communication strategies are endless. There are no limits to what, who and how you can communicate via RSS.

James McIntosh has been a consultant for business development for the past 23 years helping clients start and grow a wide variety of companies. He is the editor of the newsletter free Concept Development. The newsletter offers free and low-methods and tools for today's entrepreneur.