Marketing online is becoming an essential marketing medium for a successful business. If a company can successfully market your product or service online that open new doors to potential customers and sales opportunities. A SEO consultant well-structured and organized suggest two avenues for online marketing, search engine optimization and marketing online payment (such as Pay Per Click). The ideal would be able to afford marketing campaigns paid and unpaid, but if you're like most companies that are on a budget and need proof that online marketing really works.

The most common phrase I hear is "But everyone knows who we are and what we do" in relation to your business. This is not true otherwise every potential customer who already no knock on the door? There's always room for growth and if you sell a product or service, there is always the possibility of online marketing.

Therefore, we will explore what SEO is much higher than paying online marketing.

1. SEO is a long-term strategy for online marketing. In the event that the payment application or pay per click online marketing, then as soon as you stop paying your bills to advertisers the traffic to your website will stop. Although you pay for the creation of an SEO campaign with a reputable agency often the results of its other customers are so impressive that it is almost irresistible to go with SEO instead. With SEO, you should stop paying for the refinements of a reputable company may charge at a constant rate, which can only see a slight leveling off of Web sites.

2. With pay per click marketing you pay for each visitor delivered to your site if they like the service or not. With search engine optimization of your website is expected to appear above search results in free and this means that you do not pay for a click through your website - effectively once the SEO is set each click or visitors to your web site is free.

3. False or counterfeit, click through. In a study published in August 2007 found that 18% of clicks on pay per click links on Google were false. In other words, this could be accessing your competitors web site costs money trying to get advertising.

4. The psychology of clicking on sponsored links. If you appear in search results, both paid and unpaid time would be 80% of website traffic comes from the unpaid free SEO web links. There is a psychology of consumers associated with clicking on links paid advertising especially if they are labeled as such, as in Google "Sponsored Links". Seekers see right through this and know it is a paid advertising link. Consumer preference is placed on the results generated freely and links to a speed of 4 to 1.

5. During the period of one year the cost of creating the first SEO campaign have improved more than the web site traffic fund that cost the equivalent PPC campaign has been achieved. Using examples from my client is not a factor of 4 times the weighted web traffic for SEO against pay per click. I myself was surprised!

In a recent press article in Melbourne, Australia, has been shown to maintain a position in the top 3 places in the search results pages of a term competition is estimated at 1.5 million. It was also shown that holding the first position generates 3.5 times the traffic generated in the second place.

When reduced to a well-executed search engine optimization campaign will make your web site with massive amounts of website traffic. Of course, selling the product or service is then responsible for the actual web page to make sure your partner SEO with good design, clear and frequent calls to action and the correct principles of marketing and combinations of colors and designs . In my opinion it is vital to get this mix right SEO campaign to speak with a reputable SEO firm and gain a little information about how they can help.