Google Adwords is the most sophisticated and popular pay-per-click advertising system on the Internet. Unlike search engine listings, which are listed free of charge under the "relevance", as defined by the particular search engine within AdWords are small text ads that normally appear on the right of outstanding list. Advertisers bid on specific "keywords", which determines that the ad is shown. However, unlike other search engines, where placement is completely determined by the amount bid, Google uses a complex calculation which also takes into account the popularity of the ad as well. Therefore, an ad that is clicked on a lot may result in a better position than one with a higher bid. That's how Google rewards the relevant announcement, so it is worth creating an ad that will invite clicks.

Advertising with Adwords has many advantages. First, the ad is displayed immediately, instead of waiting for sites to appear in the regular listings, which can take months. Secondly, it can be very specific, which means you can ensure that you are paying only for clicks from customers who are sincerely interested. Third, AdWords lets you run multiple ad campaigns simultaneously, so you can check the results and the experiment on the fly to constantly improve the quality of the ads. You can even track the "conversion rate" or the actual number of sales generated by a particular advertisement. This is extremely precise marketing.

The first step is to get the best possible list of keywords. This is very important because if you bid on which all else is the same bidding, you will end up with very expensive clicks. You can use any of the many search tools available keyword (wordtracker.com has a popular) to determine the keywords you have searched a lot of competition, but not much. If you make a sufficient supply of low-cost keywords, you can do as well or better than simply putting an offer in the face of a popular term. You can also put a limit on your budget, so you can control the amount of its total expenditure is per month. You can also specify certain words you do not want to include, so do not attract a lot of clicks from people looking for something related that do not offer.

The announcement consists of four lines: a title of no more than 25 characters, a description with two lines of 35 characters each, and a line for your url, also limited to 35 characters. The title is what really attracts attention. Must include the keyword you are targeting, and should be as amazing as possible in order to stand out from the crowd. If it's truly capture the attention, you might end up getting more clicks than other, duller ads higher up the page. Some suggest it should be all caps, and include a price if possible.

The description should include the major selling point of your product, and also include enough information to discourage clicks by unqualified customers. Make sure they know what is selling and what to expect and what distinguishes it from competition.

Finally, make sure the URL listed takes them to the most relevant page on your site so you are looking for. Make sure the link is up and running properly.

That is in a nutshell, although the nuances are a bit more complex than can be discussed here. There are many resources available online to go into more detail. But now that you understand the basics, you should be armed with the information you need to explore one of the tools most potentially lucrative marketing on the Internet.