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Google Best Search Engine Optimization (SEO) Practices – Part 4

Started by Webm, 2011-10-28 22:10

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Webm

The fourth part of this article will focus on the areas of link page optimization for Google. I will review five areas essential link.

Reciprocal linking has no effect as before.
If you are asking for links right now, stop sending automated requests link. Instead, focus on getting natural links to related sites "link bait", in other words, the content is worth linking to because of their value. When offered a link partner, make sure your page is not more than 100 links on it already, find 20 links maximum possible, and also that your site is related to the topic of their own. Finally, make sure you are getting the traffic on the link, or drop.

"Article swap" and "partition article."
Participate in "swap item" link partners with, and break the articles of the parties to create a series of them for your visitors to follow (partition). Include comments when applicable on all items (in a different color to distinguish one track: blue), offering visitors a great content and overcomes said duplicate content penalties.

Your internal linking structure.
Want to pass PageRank to the pages of your traffic, so avoid absolute links "About Us", "Privacy Policy", etc. Here, having a good combination of absolute and relative links is a necessity. Use absolute links within the content areas, not in the navigation. PageRank score is directly affected by this. The "run of site links" filter includes the internal pages now, so take this into account. Also make sure you have a link on its home page on every page. To link to directories or portals that have authority concerning external links. Always use your targeted keyword phrase for the anchor text. It is also advisable to vary the anchor text when linking to your internal pages, and should always match your unique phrase.

A few words more about PageRank.
Any PageRank of less than 4 is not counted by the algorithm. That explains why Google shows a lot further back than any other domain search engines. You need to get good inbound links related, not just links. Once again, the "less is more" concept could be applied here too. Some links of good quality always a lot of weight low quality links from other sites unrelated. Outbound links are viewed from a different angle, and are related to "theme" of your site. There is an optimal relationship between quality versus quantity of links. You need to get as many links from pages with high PageRank and a low total number of links in them.

Your link targets of the campaign.
Set yourself achievable goals when it comes to links. Be realistic and try to get a link exchange, article exchange, directory submission, forum comment etc. per day. Check the quality of all links, and use the "no follow" attribute of link or directly delete all links from any site with more than 100 links on your page that is not an authority site.



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