In the current incarnation of the optimization of Internet search engine or SEO is more important than web design skills. The best designed website is of limited use if no one visits it. A website is a product and a product that people do not know about not selling. With the many search engines available, it is important to know what the most useful and how they are useful. Let's look at Google.

Google uses a particular search algorithm that assigns a value to websites called PageRank, which is a part of the way it ranks pages. PageRank is determined by several things but most important are the values ??derived from the incoming and outgoing links on your page. Let us first.

The links on your website will allow Google to navigate through the pages of your site and index more content. Note that it is not classified pages and your site. You could possibly have a website ranked higher in all the others put together. This is the most important reason to ensure that all pages have links in and out of them and have never posted links or pages that may be related to, but not out. This is why the navigational structure of your site is vital.

With that covered let's look at the main factors used to PageRank. First a page on your site must be indexed by Google to have even a PageRank. At that time, the page has an intrinsic value of PageRank. This page has links to other pages. When a page links to another page that increases the value of PageRank of that page without deceasing its own. It's almost like a vote from one page to another without penalizing himself. That's why we want to avoid dangling bonds because even though the page would be an increase in PegeRank could not do the same with another page. With this in mind, it is prudent to put more links to your most important pages to increase their value. After that page for visitors to your site can link to other pages.

The best strategy is to increase the PageRank of pages linking to each other with a single link. This will prevent the division of value between multiple pages. However, you want to make sure that all pages are linked together so you can navigate your site all from a single starting point.

Remember that you must learn SEO so much of it as possible because they are constantly evolving.