All the products you want to sell online are ready. It has already signed with the Google AdSense program or with other affiliate marketing programs and has already prepared the ad you want to post to your affiliate site. His mind is now set to be the online businessman with more success. But is there anything else you may have forgotten to prepare? Perhaps no. But what about landing pages? Is everything ready for your business?

These pages are simply web pages where visitors are directed to each time you click on a result on a web search or whenever they click a web ad. For affiliate marketing, landing pages would refer to the website where, as a trader, you want your potential customer is directed after clicking your ad on the affiliate website. These pages are, in most times, nothing really different from other sites in a particular website, especially if that website is an ecommerce site. Some business online, even use the home page of your website and landing page for your ads. Are these businessmen making a big mistake? Or should we follow their method in creating landing pages for your ads?

Well, you can always follow what most online retailers, directing potential customers to the homepages of their websites. But if you want something more out of your online business, and if you win a lot of benefits, you should create a special landing page for ads on your site. Why? Here are some reasons why you need to use landing pages for ads on your site. And take note, you'd be much better if you create a landing page of a large so-so one.

No reason. 1: It's the only way to make conversions by affiliate marketing program.

There are a variety of affiliate marketing programs today, but most of these programs that the merchant pays the affiliate on a pay per click. Basically, all you have to do is enroll in the program and submit your ad. The owner of the program will then distribute your ad to various affiliates that after placing the ad on their websites. Each time your ad is clicked, the visitor is directed to the target page and would have to pay the affiliate for his service.

As a merchant, you earn in an affiliate program through conversions, ie every time a visitor goes to your site actually buys a product on your site. Without these changes, it does not really gain anything from the program. In addition, more visitors that your affiliates have directed to your site, the biggest is cost. And the only way I can recover from these expenses is through conversions.

Now, surely there is no conversion if you have posted an ad on the site of its subsidiary, without an actual landing page for the potential customer to be redirected a. It's like advertising a product without having a shop to sell your product. Your ad could be attractive enough to encourage people to buy a product, but without the landing page, how will they know how to buy the product

It is therefore important to have landing pages for your ads, since it is the only way for you to win something in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

No reason. 2: Other web pages can not be just enough.

Many people make the mistake of making the front page of your website and landing page for your ads. The same is true for those who use other sites as a "contact" page or a product page. Homepages are often designed to serve multiple users and contains a wealth of links to other web pages or other sites. The same with the other two pages mentioned. If you want to succeed in an affiliate program, we are sure that you do not want your landing page to meet the needs of various people, most of which are not really interested in your product.

When choosing a landing page should always have the customer directed into that page in mind. Therefore, the destination page must be relevant to the keywords and the content you put in your ad. It is also important that the landing page can induce the visitor to take action, that is buying your product or at least provide leads for potential customers.

Final Words

Probably entered into a marketing program affiliate with these things in mind: to save on advertising costs and more profit. But if you get into an affiliate marketing program without having a landing page, you will end up paying too much without getting anything in return. So if you still do not have a landing page for your ads, you better start creating one now. And do not get us wrong, is not enough for you to have just a landing page should be a great landing page!