If you run AdSense on your site you know that some words pay more than others, much more in fact. More than likely you have also learned that terms like "structured settlements" and "mesothelioma" can produce incredibly high PPC revenue, if they are in place at all. Unfortunately hundreds of thousands of other webmasters are "on" to this practice judging by the number of sites created regularly to capitalize on the phenomenon. So, where did you go? In the cold? No, by going after "lateral" keywords and terms that can produce a site that is even more profitable than these other sites. I'll show you how you can do just that.
What I mean by "better lateral paying keywords?" In essence, these are the words or terms that webmasters dismiss as not relevant or are not related to certain high-paying keywords. For example, you know that the term "adware" has a good payment. That team of your article or page accordingly AdSense ads that produces lucrative and, instead, come with ads that are relevant, but do not pay great. In case you do? No, of course not. In contrast, similar research may also serve in high paying ads and go with them. In this case, the following could be considered:
adware blocker
Adware
lavasoft adware
free adware removal
adware spyware removal tool
remove adware
adware
search and destroy adware
As you can see, each term contains the keyword "adware" but other words are added. In a recent survey conducted by some of these "lateral" words / terms paid even more than the "free adware" terms. Also, some nice ads served too.
What about mesothelioma? Is not it a hot keyword? Yes, and one overworked. Keywords sides for consideration here may include:
lawyers
lawyers
asbestos cancer
lung cancer
personal injury lawyer
personal injury lawyer
The common thread of these words? Mesothelioma was not even mentioned. Of course, when you think of "lawyer" or "lawyer" to think about ambulance chasing terms like Bextra, neglect and medical neglect. Heck, if other ads are served instead of mesothelioma ads, do not despair. More likely is that the deep pocket lawyers give a good pay per click for these keywords too!
Well, one last example before we turn loose to do their own research. Keywords: credit cards.
student credit card
airline credit card
credit card business
Visa Credit Cards
consolidation of credit card
credit card rewards
credit cards online
0% interest credit card
cash back credit cards
credit counseling card
The options for some keywords are obviously more than others. If you write your own articles and / or web content you may have to experiment to produce the highest paying keywords. However, these "lateral" keywords will push up its profits almost as much as standard keywords. Now, go and do your own research!