Hotel marketing Solutions Nigeria, Market your Hotel OnlineWith advent of digital world it’s now easy than ever to market your hotel business in Nigeria online.
For the sake of clarity, let us first state the 4ps of marketing mix in order to know where you currently stand and where you need help in marketing hotel business in Nigeria. Marketing mix are Product, Price, Place and Promotion.
Now, needless to say you have your “product” which is the hotel, you have set your “price” what you collect for rooms, bookings, etc, you have a “place” where your hotel business is located in Nigeria. Then remaining one is “promotion” which attracts the visitors and people to hotel to patronize the hotel that ensures constant revenue to be in the hotel business in Nigeria, which is what this article is all about.
Promotion is where digital marketing or online promotion comes in to let the Nigerian people know that your hotel exist with name blah blah at a particular location in Nigeria with so and so facilities, benefits etc. This will be done through online awareness creation, persuasion, projecting good image, increasing popularity of the name blah blah to the online users in Nigeria nationwide.
Below are tools and channels to achieve the above.Online presentation: You create presentation that visually presents your hotel facilities and benefits with appealing pictures that validate every claim in the presentation. This presentation will be shared and distributed online to tens of presentation sharing websites online to Nigerians.
Online display advert: Online display adverts such as online banners, text ads creation and paying platformS like cokoye.com for banner advert and online ads networks such as Google, yahoo, Microsoft adcenter etc these display ads networks have thousands of Nigerians websites that display their adverts, thus your hotel names and ads will be reaching millions of Nigerians in a short period of time.
Press release: Press release is one of ways you can increase popularity of your hotel in Nigeria, as press release creation and distribution to online media helps get your hotel name out there, the intention here is not to advertise but to get the name mentioned in various online platformS as much as possible, this complement the adverts you are already running in various places.
Online sponsor ads: Online sponsor ads is one of great ways to market and advertise your hotel in Nigeria, there are many online platformS that accept sponsor ads eg social media such as Socialwider.com, Facebook, Linkedin etc. this enables your hotel’s advert displaying to thousands, even millions of users of these websites.
Video spokesperson: Video spokes person presentation creation and distribution to video sharing websites such as youtube, vimeo etc. This spokes person will present to the viewers about your hotel; benefits and be able to sale the hotel to the Nigerian listeners.
Article about the hotel: You should write article about the hotel, this article could be to persuade or educate the Nigerians internet users about the hotel, this article you can share it in social media such as Cokoyes, facebook, online community like cokoye.com and pay bloggers to post the article in their various blogging websites; also depends on how the article is written can be shared on article directories specially if it’s informative.
This is an online Hotel marketing Solutions in Nigeria. With these you get your hotel expose to millions of audience online, which means more booking, business, popularity and money.
If you don’t have the time or knowledge of using tools listed above to start marketing your hotel to Nigerians online, you need a service of
Adhang.com a world class digital marketing agency based in Nigeria. With Adhang.com not only your hotel online marketing activities will be done professional using above listed tools and much more; report is sent to you every month to let you see the impact of your hotel online marketing investments. If you prefer using AdHang, for prices of
marketing packages click here.
Topic: Hotel marketing Solutions Nigeria, Market your Hotel Online (Read 5489 times)
