If your business has a website, chances are constantly changing and evolving. This can be a good thing, but how to manage these changes can make a dramatic difference in the effectiveness of your website becomes.

Some of its contents may be time sensitive, such as information about special promotions, contests and things of that nature. Some content may not be relevant to your business, such as discontinued products or services. Of course most people's first line of action in such cases is to simply remove these pages and all internal links (links from your own website pointing to their own pages) so there is no way for them. This is not the best approach and may result in less traffic on the website and also potentially affect your search engine rankings.

There is a strong possibility that other people have placed links on their website that points to the deleted pages. Some people may even have previously book marked pages removed for future use. Once you have removed the pages that have been eliminated sources of potential customers.

Search engines follow the links to find sites and web pages. By removing these pages, will remove the content they have come to expect (once you have found and indexed it). If you are unable to find a number of pages in the server improperly removed, then very often leave your website. This can bring their new pages indexed difficult and slow.

Fortunately, the solution is relatively simple. If you delete a page from your website first set a 301 redirect to another related page. For example, if you have a page called "July-sale.htm" and now it's August, you must configure the 301 redirect to automatically send all page requests directly to the "August-sales.htm" instead. Once in place you can delete the page. If you have already removed the pages of your website without needing to create 301 redirects you can solve the problem. If you see the error logs on the web server can be found all 404 errors that are caused by requests for files do not exist, and then set up a 301 redirect for each missing file.

This ensures that when someone comes to a page that no longer exists, rather than an error message and quit, you are immediately transported to the next page more relevant and you have the opportunity to become a client or user. It also ensures that when search engines are looking for a page that no longer exists they are redirected to the next page more relevant by having more time to crawl your website. It is important to note that some servers do not offer the possibility of such redirects, and is recommended to add a java script to the page. This will not work for search engines because they do not run the script will only work for the visitors.