Sometimes it helps to learn things you can look at both sides of prices - the right way and wrong way. So here goes - what NOT to do when publishing a newsletter.

1. Leave your name and contact details - Who wants to contact you anyway. Your readers do not care if there is a real person, living sure to write the newsletter. NO!

Your readers definitely want to know that there is a real person, not that they can contact if they want or need. This helps establish trust.

2. Since many squiggles and decorations in your ezine as possible - Therefore, your readers a headache trying to read your ezine, deal with it. NO!

Squiggles may look cute, but could make it difficult for many people to read your newsletter. Keep the design clean and tidy for easier reading.

3. Download the newsletter with ads - I mean, after all, is not why we are publishing his newsletter. NO!

No, you're not going to publish an ezine to run tons of ads, will publish a newsletter to build that important relationship of trust and respect with your readers. This helps build your business and your reputation.