I could write a lot of pages, maybe even a book that explains what you pay for click marketing is and what it can do for your business, but I'll keep this short and to the point. Pay Per Click (PPC) marketing is an advertising platform that is offered in an amount of money you are willing to pay per click.

When a user does a Google search of all ads on the right side of the screen are the PPC ads. Google calls sponsored ads. When a surfer types in a keyword, advertisers have bid on that keyword your ads appear. When an ad is clicked the surfer is taken to the advertiser's website. The advertiser is charged to the maximum, the amount you have bid on. Most often pay less than it has made an offer. But never pay more than your maximum bid.

Bids may start at a hundred, and depending on the market and PPC search engine, up to $ 50 or more per click. At the beginning I suggest you offer too low. Ten to fifteen cents per click or less is a good start. The higher you bid the highest ranking that is published, therefore, increase the visibility of their ads and their potential visitors. The disadvantage is the high bid can be expensive and in some cases, taking well over budget. Be very careful when bidding.

Bidding low does not it might get as much traffic as the bidding high, but it will bring traffic for much cheaper thus increasing your return on investment (ROI). One way to increase the number of times your ad is displayed (visibility), while low bid is to bid on high volume keywords. Some sellers bid on hundreds and hundreds of thousands of keywords.

This method will take some time. Make hundreds or thousands of keywords can be time consuming, but it is an effective strategy to get quality traffic without paying much money. The more I work with the PPC, the quicker you get to build your keyword lists.

If you're not sure how to generate that many keywords there are many online tools that will help. Some are free and some charge money. One of the best free tools is offered by a company formerly called Overture, which was bought by Yahoo! This tool can be found here. http://inventory.overture.com

What can you do PPC marketing for your business? Depending on your market, PPC marketing can be a great way to get quality traffic economically, increasing your ROI and profit. It is also a great method to evaluate the products because your ad can "come out" in just 15 minutes and a maximum of 5 working days. Depending on which PPC search engine you use.

Advertise your business on free search engines known as organic search engines can take weeks or even months for your website to be indexed in their directory. It may take much longer than to get a decent ranking in search terms. The more competitive the keywords you are trying to be on the list, the harder it is to get decent rankings. This is one reason why PPC search engines have a huge advantage over organic search engines.

I and thousands of other vendors that the top two PPC search engines are Google Adwords and Yahoo! Search Marketing (formerly Overture). Google says its ad can "come out" in 15 minutes but usually takes a couple of hours. This is really fast. Yahoo! usually takes a couple of days.

There are thousands of smaller PPC search engines. Some of them are good and some not. Some will take your money but will not have many search engines. Google and Yahoo have hundreds of millions of searchers every day. If you think about using a small ppc do some research and find out what experiences have other companies.Apart from this forum there are thousands of forums, newsletters, magazines and news sites dedicated to educating people about PPC marketing. You can learn a lot about Google Adwords, Yahoo! Search Marketing, and many of the smaller engines (second level) PPC search in these places.