Both pay per click and SEO are targeted to get your website placed as close to the top of search engines as possible. One difference is that it takes minutes to create a pay per click campaign versus months for a good SEO campaign.

Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the larger, offer now. It requires a bid for a "per click" basis, resulting in the company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other search engines frequently.

As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay per click campaign frequently, it can be very effective. One of the biggest advantages is that you never have to change their web pages to change your position in search engines, as it must do in a typical SEO campaign. What you do in a pay per click campaign is pay a fee.

Another advantage is the simplicity of the pay per click process. You just supply and is already underway. Does not require any specific technical knowledge, but the more you know about search engines and keywords, the easier - and more effective - the process will be.

The downside is that pay per click is essentially a bidding war. A higher bid than yours will reduce its position in search engine results. This means you will have to raise its bid to regain its position - which obviously can be quite expensive, especially if you are bidding on a popular keyword.

To determine if pay per click is a cost-effective marketing for your business, you must do some computing to figure out how much each visitor to your site worthwhile. You can calculate this by dividing the profit you make on your website for a period of time determined by the total number of visitors for the same period of time. For example, if your site made $ 5,000 in benefits and not 2.5000 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors.

The figure of 50 cents per visitor is the point at which your business breaks even. The idea, of course, is to show a benefit, not just to cover their costs. Therefore, you are pointing to a figure below 50 cents per click.

Note that the most popular keywords often cost considerably more than 50 cents per click. The only way around this is to bid less for these phrases or you pay too much for each individual beat.

The (pun intended) the key to success is to learn everything you can about search engine research keyword. The good news is that there is a limit to the number of keywords you can add to its bid for additional keywords do not add additional cost. This translates into much less trouble for you, because there is no need to optimize your site to index a particular set of keywords.

Obviously, some words are much more effective than others, but it will not cost anything except time to set up your account in your pay per click bid. Of the popular search engines that offer pay per click, one called Overture provides an online tool that will provide data on how often particular keywords are entered into its search engine. It also offers suggestions for keywords after you enter a description of your site.

Pay per click, this written description is crucial. You must understand that the object of your description is not attracting the visitors in general, but to be as specific as possible so that only visitors who are willing to buy your product or service is to your site. You must use expert marketing copy to guarantee that your description is
both accurate and appealing to attract the best candidates to your site. This description is the most powerful tool to ensure that your bid is profitable.

Another essential element of pay per click advertising is to constantly monitor your bid. It is very important to take into account the results of major search engines offer pay per click advertising, which are Overture and Adwords Select, usually appear on other popular search engines. Because of this, competition for first place is intense, and very often find that the bidding price balloons too high for pay per click to make a profit.

If this happens, it is advisable to withdraw your bid on that particular keyword and try another. Remember: When you pay too much per click to make a profit, they are in essence losing the bidding war.

Since losing is not acceptable, you must have a plan in place to monitor the effectiveness of your keyword. It is recommended to monitor your keywords on at least once a month.

Not only is careful monitoring important, but the analysis of visitor behavior can produce invaluable knowledge about consumer motivation, habits and trends. Expert monitoring and consumer analysis is essential to their global business needs, and also ensure that your PPC campaign is a success.