Each website listed on search engines has a position, or 'ranking', and each of these rankings can change very quickly, sometimes as often as daily, weekly or even. One day your website in a good position, then the next time you wonder what happened to him. Staying on top of this situation is a must for any SEO professional - you need to become a ninja search engine. If that's what you do, then you need to keep these things in mind at all times:

1. Good SEO requires frequent updates and ranking checks.

You may need a good place today, but all it takes is for some new sites to open, and before you know it you're back in the bottom. If you pay attention to their classification, then you have a chance to fix things that go wrong before your rankings fall too far.

2. You should check all your links weekly to make sure they work.

Maintain a high quality, relevant reciprocal links and check every week to make sure it is working. Remove all dead links, such as search engine crawlers can be lowered if they find on their site.

3. Modify and evaluate your website daily.

It is necessary to continually assess and modify your ad to keep your site in place - ie the top. This ensures that your site is in the best position possible, and helps you maintain your competitive advantage.

4. Keep your website content.

Update the content every week at least, to ensure that search engine crawlers come back frequently. Even the smallest changes are picked up by search engines and help you maintain your ranking. If you can not write, find someone who can: you need content.

5. Keep up with the latest developments in SEO.

If you can not decide what to do or not to continue with SEO on your own, you might consider hiring a specialist. Consult an SEO specialist will still allow you to make your own changes to your website and learn that things work better, but you will have someone to answer your questions if you need them.

You should review your SEO techniques at least every few months to see how the algorithms have changed and to design new plans and strategies to enhance its position based on those changes. Any SEO ninja will tell you that there are only really two major search engines you need to worry about Google and Yahoo. You can do well even if you only have time or energy to focus on these two engines. Being an SEO ninja is hard work, but can be very rewarding if you have the dedication to it.