Google AdWords today has become the leading contender to pay per click industry leader, Yahoo Search Marketing Solutions.

If you can afford to use them. Especially with recent changes by Yahoo, small business owners on a budget should have no trouble jumping into the boats.

Beyond that, today we will discuss about Google AdWords.

Google has expanded networks that match the suggestion, and requires relatively small amount of money and time to start is obviously not something that can get lost in your marketing campaign.

Start at:


Search exact keywords people are searching for shopping


According to Planet Ocean, people are really willing to buy the guy in 3 or more words, phrases. For example, "trading securities portfolio." This is where we start.

Go to http://inventory.overture.com/d/searchinventory/suggestion/

And the type common within the business, which in this case is investment. Search Marketing Tool Solutions' previous suggestion below will give you a list of keywords related exact and had been looking for the previous month.

Thus, the prediction will rough you should make an offer.

After your ad copy should also encourage users to click.


The secrets of making lower offers, but get higher rankings


Google AdWords, taking into account the location of the search pages based on two factors:

- How much you bid and
- How much of your ad is clicked

Google AdWords gives you a better position even though you pay less than their competitors, if and only get the highest click through rate of ads from all its competitors.


How to get the highest click?


Contrary to what people believe, I would say that best at first. From my personal experience, at first I dismissed as reduced as possible. But nobody will know if your ads are buried in the pages of others, especially under competitive conditions.

So best to get on the first page. You do not have to be first in line, just so people can see.

In this first stage choose contextual targeting. contextual targeting option is a feature of Google AdWords that makes their ads appear on content sites related to Google's partners. "

Keep track of your campaign, just after reaching the highest click through rate reduction of the lowest bid. In this way, you can go higher, but the placement of a lower offer without losing your place.


Writing for convincing advertisers that make people buy


Here, three clues to help you:

> Basically, all announcements about writing is any advantage over writing.

For example, you sell digital products via PDF (you can find out more about this by going to www.adobe.com).

In this case you can say about "spot" the computer to its customers as a benefit. Meanwhile 'news distribution "which made the spot is characteristic.

> Title of your ad must be the most important benefit to offer. For example, "Instant way to learn Japanese Language"

> Set the price tag at the end of the ad. In this way you can ensure that customers are made through which your ad is ready to buy.


Where to go now?


After passing this stage, then you can choose to display your ads through contextual targeting option or not.

You can also try several different ads on same keyword to see which one has the highest click.

However, be careful to set your budget wisely. Proper planning, can drain out of his pocket in a minute.

The easiest way to determine your advertising budget is by asking this question, how much you can afford to loss?