How to market your products or service online as an Africa such as Nigeria, Ghana, Uganda etc operating in any of these environment is matter of understanding your product or service you want to market online, knowing what to have to market online, where to market online, how to market online and when to market online.


Understanding your product or service you want to market online

As someone that wants to offer a given products or service whether you distribute it, manufacture or affiliate of the product or service you want to market online you must understand the product or service very well to able to defend and guide potential buyers to make a decision, because of nature of internet, consumers are getting wiser as many will likely research about the product or service before contact you, the way you respond to his/her question would make different between you and what he or she has gathered about the product before reaching you.


Knowing what to have to market online

When we first entered primary school our teacher entered class and listed all we need to buy or get to be called student such as Ruler, Pencil, Note books etc without these we will not be able to
Be in the school.
This to tell you there are things you need to have to be able to market your products or service online as Nigeria, Ghana, Kenya etc.
1.   Laptop, desktop or any device that allows you to browse internet
2.   ISP subscription of data plan
3.   Knowledge of Internet marketing tools which lead us to the next "Where to do it"



Where to market online

There are many internet marketing tools to use both free and paid ones among which are Forum marketing, Article marketing, directory marketing, Classifieds ads, Banner advertising, Text advertising etc,

Forum marketing I have written about forum marketing there is no need repeating see details of forum marketing here http://cokoye.com/internet-marketing/cokoye-step-by-step-forum-marketing-guide/


WebDirectory: Webdirectory comes if you have a website, you can simply submit your website to websites directory.

Classified ads site. This is where you can list your product or service free go to http://www.africatopforum.com  and click on "publish  ads free" and choose right category and starting publishing your different products no matter the number of them. Give each of the product or service the right description and title and click publish after filling all the necessary information and you and the product. You will repeat the same process until you publish all your products or services


Articles marketing is about writing article about certain knowledge you have in a given issues preferably related to your products and submitting to article directories with link back to your website if you have one or your listing in Cokoye marketplace above, just copy your listing link your cokoye marketplace, Also put the same link in your Cokoye profile.



Banner advertising: Banner advertising requires you paying for online banner advertising such as Cokoye banner advert here http://cokoye.com/general/cokoye-advert-rate-how-to-advertise-in-cokoye the banner will be rotating all over cokoye boards, discussions, activities etc.  You can link your banner to your listing in Cokoye marketplace or website (if you have one) that way when people click on the banner they see your listing.

How to Market online

Every internet marketing activities in Africa, Nigeria, Kenya and beyond are done in various platformS called website, these websites have rule and regulations every users must follow.
For example when listing your product and service in Cokoye marketplace you're expected to post in the right category or categories (in case of multiple products) there is no need repeating same product information in multiple category, your products will be deleted by the admin.

In event of Cokoye forum marketing, don't be posting links inside discussions, but put your links in your signature as you post, forum users and visitors will be seeing your links.

All these are meant to favor both forum moderators, you as marketer and users of the forum or website you use to promote your service or product.

When writing your name registering in the website use name that represents you as a professional or authority or serious minded person avoid using numbers in your name.

Know that there is different between user name and display name. Username is what you use in signing in most times known only to you, while display name is what people see as your name when you carry out activities like posting, replying etc. You can put number in case the username you want to use has been taken when registering in any site, then when you login you can change your display name. There is always an option to do that under profile.

When to market online

We all are or have seen people wake up every morning to go to there various business places and returned in the evening depends on the nature of the job, it could be less earlier than this. In marketing online is no exception, you have to dedicate you time marketing your product or service online, there is no standard of time you spend doing internet marketing the more time you spend doing the right internet marketing activities the better. If you're using Cokoye.com (Forum marketing) for example the more people see your signature and participation regularly in the forum the more they see your products and you, thus take what you do serious, "they say out of sight is out mind"

Do you have any question, concern, or what you don't understand about marketing online? This is an open forum just click reply and ask your question and I will reply.