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Author Topic: How To Prioritize The Long Tail With Twitter  (Read 313 times)

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Offline johnmartin111

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Lately, Twitter has been on my mind. Not only because I am speaking about it at SMX Toronto, but also because I have been trying to come up with new strategic ways to use it for clients in order to enhance their SEO efforts. For me, and I suspect for others as well, one of the biggest challenges with Twitter has always been “all the noise”.

Sure, Twitter is great for connecting with people, brands monitoring their competition and sharing information in spurts, but what about systematically layering information from Twitter with other data sets to better understand your audience and create useful information for them? Is that even possible?

What I hope to present and explain below is the beginning of an effective methodology, which I suspect is not a completely unique approach, but is certainly a powerful approach for how to use Twitter to help us prioritize the long tail of search and ensure that we are sharing timely and fresh content.

A Quick Recap Of The Long Tail In Search
The concept of the long tail analysis is a statistical concept that explains how within a population, the largest distribution will be found at the tail end.

This concept was made popular in search marketing by Chris Anderson of Wired in an article he wrote titled “The Long Tail”. What Anderson comes to prove is how crucial it is for businesses, specifically online businesses, to put a large focus on their inventory at the tail end.


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