Looking for Ways to optimize your ads, increase click through rate, reduce advertising costs and maximize return on investment at one time? The following tips will help in achieving these goals.

Keeping track on your ROI (Return on Investment)

This is a statistic that you really need to know. You need to know that your conversions are coming from a keyword level. Detailed knowledge about this serious reduce its advertising costs, an increase of total profit. Google now offers a useful service within your AdWords account called 'Google Analytics', which will provide this vital information.

How to improve ROI?

The conversion rate will be improved. This can be achieved through:

Traffic Quality - One of the major mistakes that new users of AdWords that is making a general offer to an end. It is necessary to optimize your keywords. For example, instead of bidding on "sports car" can do better to try to "red sports car convertible. If you can attract more targeted traffic you have a better chance of turning into actual sales.

Ad Copy - Try to split some simple tests. Try the same ad, but with different owners. Be sure to click the ads show in the same 'option in your account. This will be an ongoing process that requires you to write better and better performing ads.

Landing Page - Do you have your own page?

If only the direct link to the page of the traders, then this does not apply to you, but the landing page is something you should look into. If you have a landing page must constantly monitor and update. Are people clicking through your store? If not, then the work must be done on the landing page to remedy this. Try refining your page title, write better reviews, the most visible link etcTal time you could offer something for free? The point of a landing page is to pre-sell the product to them before they get to your link!