Internet advertising is an industry of billions of dollars. It may still be considered in its infancy, but Internet advertising is climbing rapidly in popularity because of this new advertising medium has brought a new level of participation and interactivity.

Due to the nature of the Internet, any type of advertising also take advantage of the characteristics of the medium. For example, the Internet is the only medium where there is the possibility to tailor-fit the type of ads the user sees possible due to certain information about the visitor can be removed. For example, a frequent visitor to web sites of console games are more likely to buy a product related to the game he is bannered on the gaming website you visit.

One of the terms you will encounter when it comes to advertising on the Internet is AdSense. AdSense is a program designed by Google that allows web publishers to display relevant Google ads on their websites in a way that is quick and easy. The ads that are placed on the website of a web editor is related to the type of content or material that a website visitor is looking at the site. AdSense allows an editor to not only improve your website, but also gives you a great way to make money out of it. AdSense also allows publishers to provide Google web and site search to their website visitors. Money that what counts is to allow Google to display ads on the "Search Results" pages generated from a search string on the website.

Google AdSense is a very powerful web advertising management to ensure that the message of advertisers have sent visitors to the website. It has also proven effective in providing a good source of revenue for web publishers. But what if you can actually maximize the effectiveness of an advertisement which translates into more visitors to click on it, maximizing the possibility of a sale? This would benefit not only to an advertiser in terms of revenue generated by sales, but would also be beneficial for a web editor who will enjoy more benefit from clicks on ads. This may sound like a dream but it can happen. All you need do is be aware of how to build your ads.

Believe it or not there is a science of how an ad should be integrated so that attracts more visitors and therefore more clicks. The idea is simple and the solution is equally simple - make the ads look less like an ad and more a part of the contents of a web page.

Some people might think that this tactic is not being fair and indeed underhanded tactics to take advantage of the policies of the Google AdSense program to bring some extra cash.

The truth of the matter is that although not illegal. You, as the publisher or the advertiser is trying to address and resolve a limitation on the nature of the web surfers - that is, more likely to suffer from what is known as banner blindness. Most people tend to overlook anything that remotely resembles as much as an advertisement. The reason? They are constantly bombarded by advertising that they have a tendency to exclude any knowledge of an ad when they surf, although technically they would be interested with what advertising has to offer. By using AdSense, may determine that Internet visitors are actually maintaining their interest, as the ads displayed are related to content posted on the page. A visitor clicks an ad, basically, means his interest in the product or service that the ad is tender.

The key to success to make more money with AdSense does not hide the obvious fact that the links given are the ads. Rather, the trick is to put ads on the website so that is not overlooked or ignored by visitors.

An effective way of ensuring that a website visitor will not ignore your ad is using the best ad format.

Based on surveys, the most popular format used for ads are 336 x 280 and 300 x 250 ad sizes. The first receives the highest click through rate among all ad sizes available with this last second. All ad sizes available, no more clicks.

There is a very good reason why the two formats mentioned are more successful in capturing the attention of visitors over the other formats. And it has everything to do with the banner blindness. As mentioned above, the banner blindness is a condition that most Internet visitors, who are so used to seeing formS of advertising while browsing, unconsciously ignores anything remotely resembling the form of a piece of advertising on the web. On this basis, it is quite clear that the ad formats that follow the "traditional" measures will be ignored by most Internet users. The ad format seems to suffer most from blindness is the banner of 468 x 60 banner format, as much as possible avoid using this. The format of 728 x 90 ad is not as bad as the 468 x 60, but still suffers from the phenomenon of blindness flag a lesser degree.

The ad formats so-called thin and tall (the 120 240 x 160 x 600 and measures 120 x 600 ad) also have a lower percentage of clicks for the simple fact that do not fit anywhere else on the page, except the right or left - which are traditionally used for the navigation section of a website. Regarded as the best place for an ad would be half of a web page, so try to get their ads placed in this area to ensure a high click rate.