Pay per click or PPC advertising is probably the easiest and most effective way to promote your business online. Getting your website in search engines is critical due to the fact that most Web traffic (statistics say that over 80%) comes from search engines. Effective PPC management begins with developing a strategy to attract qualified traffic to your website.

PPC (PPC) is simply advertising your website using search engines 'sponsored links'. When using PPC you bid on keywords or keyword phrases specific to your potential customers can use to find what your website offers. Search Marketing (formerly Overture), for example, only considers the bid amount in the ranking of a site. The most popular PPC Google Adwords uses the value of the offer and its success (click through) rate.

To develop a PPC strategy and plan, you should conduct market research. This should include identification of your target market (preferably a niche market), identifying keywords that your target market uses to find what you are offering, and analysis of keywords and alternative keywords that will appeal for your target market.

In his analysis of keywords, you want to know how keywords are popular and which means are bids for certain keywords you are considering for purposes of budget and definition of a budget is a necessary part of PPC management.

PPC advertising budget involves not only determining how much money you spend on your campaign, but based on the monetary value of a click to your website because you are paying per click.

Your conversion rate, the number of unique visitors divided by the number of sales, plays an important role in determining the value of a click to your site for advertising like PPC budgets average net profit per sale. Dividing the net profit from the sale of your conversion rate can be determined with precision the value per click to your website. The price per click you pay for PPC advertising should not, of course (!!!) exceed this value.

So if your selling a product that gives you a £ 10 profit, and a particular keyword takes 50 visitors to create a sale you would bid no more than $ 0.20 per click breakeven.

Some tips on PPC if you DIY.

1. Do not put more money than you have in your account - sounds obvious, but ....!

2. Test, test, test at least two separate ads for the same product at the same time. Drop lower-performing ads and adding a new one until you are satisfied with the results.

3. Be sure to keep up with the results of daily minimum and adjust your strategy according to the results.

4. Continue to look for new keywords and how to find new artists lose the poorest.

If you approach PPC advertising, of course, is the mantra of direct marketing test, test, test to monitor the results regularly and make adjustments only according to the results of PPC advertising is a powerful tool for driving of profitable traffic to your site.