Search engine optimization can take a long time to show results. The Google sandbox can only delay optimization results 6 to 8 months. So what can you do to get traffic while you wait? Pay-per-click ["PPC"] campaigns fill the void of time. This article discusses the basics of PPC advertising.

What is a CFP?

A PPC search engine allows you to make an offer to the placement of search results. Search engines such as Google, Yahoo, MSN, AOL and many others bolster their organic search results with sponsor advertisements. If you search on Google, links in blue at the top and small ads on the right side of search results are PPC listings. In one way or another, similar listings appear in all major search engines.

How it works

When using a PPC, which will bid for placement in search results on keywords. Instead of optimizing your site to appear high in the listings, you simple pay for the position. While this may sound great, keep in mind you are paying through the list and have to see the return on investment closely.

To begin, you must open an account with the PPC in question. The two major PPC are Google Adwords and Overture. You will need to register with the PPC, a credit card number and, depending on the deposit money PPC account. Next, create ads with a caption text in the body, and link to the landing page of your site. The title of each ad should correspond to a keyword you want to promote. If possible, include the keyword in the royal title. Finally, you are asked to bid on placement in search results.

Bidding for placement is not as simple as my sound. Ideally, your ad must be in the top 3, but never below the 10 th position. This has to be balanced, however, the ROI of the campaign. If you sell a product that produces a profit of $ 10 per sale, you probably can not afford $ 0.90 per click. If your site becomes a visitor in 100 in a sale, which will go from $ 90 for each sale. Obviously, this will work very well. The only exception to this is a business with recurring revenue.

If the site charges customers a recurring monthly fee, you can bid above your immediate profit margin. To do this safely, you must determine how long the average customer will stay in place. For example, if you make a profit of $ 10 per month and the average customer pays for 5 months, the total benefit is $ 50. In this situation, you can spend $ 20 or $ 30 for a customer and still make a profit. To properly manage a PPC campaign for a recurring charge site, you must calculate the profit per customer ever week to protect themselves.

PPC Pros

Why not use a PPC campaign instead of pursuing search engine optimization? There are a number of reasons. First, you are paying for each click with PPC, which requires a budget and can affect their cash flow. Second, PPC bidding is competitive and that translates into higher costs, so much so that a profit can be difficult to do. Third, many people simply do not click on PPC ads with the figure as high as 20 percent. Fourth, there is a risk that people will click their ads with the intention of buying, if you are just browsing or are trying to exhaust your advertising budget.

PPC definitely has a place in the field of online marketing. Manage your campaigns with an eye for detail and fine.