Users can explore Attrakt's potential by searching or creating a customized search engine on a topic of particular interest; the Attrakt team mentioned travelling in Italy and 80s synthpop among many examples. These two illustrate the use multimedia in addition to textual resources. I decided to try a search marketing use case: the Schema.org semantic web markup standard defined and supported by Google, Bing, Yahoo and Yandex.

By implementing Schema.org standards, websites can enable the display of many types of enriched search results, what Google calls rich snippets. Enriched results can be very beneficial for Web marketers and users alike but there's a lot of material to wade through.

There's the official standard, supplemented with separate documentation from each search engine. Extensions are available for many CMS' including WordPress, Joomla, Drupal and IBM WebSphere. Google, Bing and Yandex each offer testing tools.

Armed with around 60 selected links to pages and sites regarding schema.org and rich snippets, I created a new Attrakt box, or specialized search engine. Searches using the resulting Schema.org Attrakt box provide answers from these curated resources.

Creating an Attrakt custom search engine is a fairly straight forward process. An editor needs to provide a name for their engine, assign a category and country and add a few tags.

Each link is then specified together with a few attributes such as a link category (e.g. Blog, News, Tool, Official) and whether Attrakt should index just the URL or the entire site. The link categories allow an end user to browse through the links assigned to each of these categories.


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