I am writing these notes for people who have no idea about search engine optimization (SEO). Especially the business community do not know about SEO and its importance in today's world. Search Engine Optimization is the only technique to increase its revenue from Internet businesses and the world is global. Making a website is not enough in this age of technology, millions of web page being built and loaded daily into the global Internet. The main purpose of writing is to promote search engine optimization in Pakistan. According to an Internet report over 85% of Internet users use search engines to find websites related like yours? Millions of people every time, day by major search engines to find products, services and information. With over a billion websites, the list of search engines, how customers are increasingly among the competition? Search Engine Optimization is the solution.

Technical SEO definition

SEO stands for Search Engine Optimization. The term used to describe the marketing technique of preparing a website to improve your chances of being ranked in the top results of a search engine once a relevant search is performed.

Why SEO is important today

Today, Internet marketing a turning point in the popularity of your site is. Optimizing your site for Search Engine Marketing can be a big success rate for your site. This is only if your site is displayed each time someone searches for keywords in your site. If your site is in the top search engine ranking, you have to rely solely on the promotion of search engine. This is the only way you can possibly get to all those people who are genuinely looking for your service or product. Internet Marketing today depends only on the search engine optimization. It is irrelevant that your website has the most beautiful graphics or words more attractive.

Internet marketing is now gradually increasing in Pakistan because we are too late in this field for Pakistani websites are behind many keywords and generic keywords. This does not mean we can not SEO keywords generic but it takes a lot of ongoing effort to compete with generic keywords. The most important thing in SEO is that the frequency of a website is updated web site and how popular it is.

The only way to measure a successful natural search engine campaign is knowing where to be found in Internet search engines most important key phrases and keywords that are relevant to your company, business.

Of the millions of website on a single keyword (eg trade), is only 10 websites on the first page of search results. 20 percent of the people open the second page of search engine results and 5 percent of the people going to the third page, it means that only web sites / pages that are in the top 30 search engine results resulting traffic to their websites on the Internet.

Basic SEO Techniques

Optimizing a website for search engines is not working as hard or complicated or as we think. We just need to know what practices to do and how. You can optimize your own pages yourself and receive excellent ranking in a few months.

As several factors are important when optimizing a web site, including the content and structure of the web site copy and page design, HTML meta tags and the submission process.

Below is a list of items that are important in SEO. Each point are factors that search engines look for when crawling your website in my articles comes next I will discuss each item separately to improve your website based on each of the following factors:

Your keywords
• Selection of keywords
• Prioritize the keywords

Domain name / filename
• Domain Registration
• Keyword Domain Name
• Keyword File Name
• Length of the web site address

Keyword Placement
• Keyword in title tag
• Description of keywords in meta tags
• Keyword in meta keywords tags
• Keyword in the content
• H1, H2 and H3 (Heading)
• Styles keyword source

Internal Links
• Keyword in links to internal site pages
• Valid internal links
• Efficient linking

External Outbound Links
• Quality Links
• Inspecting your Links
• Title and Description
• Limit the number of links on a page

Incoming Links (backlinks)
• Quality of Referrer
• Evolution of Link Popularity
• Anchor Text
• Age of Link
• Number of outgoing links on referrer page
• Liaison Position
• Trusted Web Sites
• JavaScript / Flash Links


Items on page
• Homepage
• Over optimization penalty (proObject-Oriented programming)
• How reported
• Size
• Freshness of Pages
• Frequency of updates
• The age of the site
• Dynamic Pages
• Text within images
• Excessive JavaScript
• Inline Frames and Frames
• Hidden links / text
• Hiding
• Duplicate content
• Understandable Content

Off-page factors
• Buying traffic and link schemes
• A minimum of one backlink
• Shopping Links
• Server IP Address
• Links from web sites bad
• The server reliability and uptime
User Activity
• The search engine traffic
• Click Through Rate (CTR)
• Time spent on page
• Monitoring Bookmarks
• Leaving Web Site

European Links
• European Links
• Exclusive Content
• Articles
• Press Release
• Books & Forumsvisits / Blogs
• Sponsorship
• Directories
• Link Exchange

In addition to the above factors, I used a term tracking there. I would like to give a brief introduction to crawl

Tracking, or web crawling is the method used to search engines to index the web. The pages are downloaded by an automated service, called a robot or a spider, and processed by the search engine to allow rapid centralized search. When a search engine page download is usually the hyperlinks on that page and processes them based on a set of policies.

Conclusion
In this article I have given an overview of SEO for you, we can achieve top search engine with the continuous efforts and improve our web content, design and related material. I have listed all the techniques you can adopt these techniques to optimize your website and get better classified.

Search engine optimization is a serious business!