•   What is Search Engine Optimization?

Search engine optimization is the method of increase the PR (Page Rank) of your website or indirectly increases the traffic of your website through search engines. Search engine optimization is the process to appear your website at the top of the search list. So your website can more visible by the internet user. So the public relation between your website and the internet user will be increase. You can reach or you can market your products to customer.

The basic idea behind the search engine optimization process is "Internet Marketing". Just put down your business, products and services on internet as website. After search engine optimization process done, your website will be appearing at the top and the internet user who really wants to these services they can easily reach on it. And you can achieve your goal. The goal is sales. You measure success by showing an increase in leads, conversions, or sales.

Search engine optimization means ensuring that your web pages are accessible to search engines and focused in ways that help improve the chances they will be found. Search engine optimization (SEO) changes your web pages so search engines can index and rank them better. You do this by modifying the HTML (the code) so search engines can easily navigate the page and identify significant words. You also add content (pages of text) so the search engines have something to index and rank. Thus your target audience will be able to find you when they are researching their interests. The goal is not just to get #1 ranking. The goal is sales. You measure success by showing an increase in leads, conversions, or sales.

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Different types of search engine optimization strategy.

•   On-Page optimization
•   Off-Page optimization

Before doing off- page optimization, on-page optimization is compulsory in the search engine optimization process. When the internet user searching some services from search engine and come to your website and if your website is not in proper format, the content of the website is not good quality and valuable at that time the user will not interest in your business and just live from you website. So On-page is necessary before doing off-page optimization.
Steps in On-page optimization are:

Keyword Research:

Keyword Research can be defined as choosing the words, which describe your product or service as, seen from the viewpoint of your target market. These will be the most important steps in the search engine optimization process. Keyword Research is the process of defining the right mix of keywords, which are most likely to be used by potential customers at search engines and directories. This Keyword research consists of a variety of inputs, both qualitative and quantitative, both creative and analytical. Keyword Research plays a crucial role in assuring that your prospective customers will find you when they are looking for your specific products and services.

Meta tag creation:

Meta tags are xhtml or html fundamentals that give the structural information of your webpage. Meta tags are used in the head section of the html code. It defines the title, description and keywords of the webpage. All are define as below:

Title tag: This tag gives the heading of your page. The search engine will refer your website through title tag. The length of this tag is 40 to 65 characters.

Description tag: It gives the effective and brief introduction of the page of your website. This will not display on the page itself. The maximum length of this tag is 0 to 250 characters.

Keywords tag: This tag define the targeted key phrase of your website. The maximum length of this tag is 0 to 300 characters.

H1 tag: Title /heading of the page should be mentioned in H1 tag, the length of title should be limited to 60-80 characters. The standard usage of H1 tag is 3 times for the home page and once in the inner pages.

Alt tag: When you are using <img> tag to insert images on the web pages. This tag can include the ALT= attribute, which means attribute text.  Search engines also read ALT texts. 

W3C Validation: After Meta tag creation process was done the final steps is to checking the all html code of your website is called "W3C Validation process".
Steps in Off-page optimization:

After doing the on-page optimization the next step is off-page optimization.

•   Directory submission
•   Reciprocal (two way/three way)
•   Classified submission
•   Blog creation
•   Article submission
•   Forum posting
•   Press release