the brick and mortar stores often change displays, move goods, and put impulse items beside the boxes. The reason behind these changes is that they are analyzing customer traffic and the study of behavioral patterns to understand how consumers shop. As an online retailer, we should examine customer traffic and to increase sales.

Listen: Your customers are talking

A number of Web traffic analysis companies such as http://onestat.com and http://statcounter.com, analyzing the patterns of their commercial customers. Still clicks from their customers to and through its website, and provide valuable information on how your customers experience your website:

1. You see the keywords that you bring, not only the most hits, but also the higher conversion rates. People often find the generic word used to carry a lot of traffic, but with an average daily traffic of a shorter stay at the site. The more time you spend on your site, the more likely they are to buy something. The data analysis allows you to see which keywords are effective for you.

2. You see the average amount of time users spend on your site. Due to latent conversion, this is a good indicator of how the business will be in the coming months. If users are taking their time looking at things carefully, he says he is really interested and is likely to return to complete the transaction.

3. To see if outbound traffic as soon as they reach their destination page, if so, you know you have a problem. As soon as users arrive, you want to reinforce those in the right place. Says John Marshall, founder and CEO of http://ClickTracks. com, "Make sure the keyword the user clicked is associated with, and strongly connected with the copy on the landing page, and throughout the experience ... Just making sure that probably could get a improvement of 20% to 50% on your conversion rate. "

4. You see where people are leaving your site. This is especially important when customers are leaving in the middle of checkout. If you see a high rate of users, with full shopping carts, leaving on a given page, you can pinpoint what is cost of sales:

• If you are coming out on the page where you explain shipping charges may see your shipping appears higher than those of its competitors.

• If you half-fill the information of the buyer, may feel that the buyer questionnaire is too long.

web analytics puts you in a position to see what is running on your website and what does not. It is a way to see where you need to make changes and then measure the effectiveness of these changes.