Most people do not realize that the more money you spend on Google Adwords traffic compared to Google AdWords ads on the positions below and above your ad, the least amount of traffic that will come to you .

If you are looking at percentages, you wonder: If your sales could rise 20%, it would be good (all things being equal) the cost per click costs rise by 30%? If this has actually happened to you, congratulations! They have fallen into the spiral of Google Adwords CPC. That have allowed Google AdWords algorithms that determine the cost per click to add to the bottom line of Google in his post. If none of this makes sense, at least it should be clear that Google is making a fortune and that is only going to do more and more in the future.

This is the most difficult for some Internet marketers to understand. Google does not want a scenario where sales dropped 20 percent and the cost per click dropped by 20 percent, despite that, if this happens, you will have effectively brought their spending and, surprisingly, their profits will double or even triple.

Never forget and always remember that you decide what you pay for Google as well as the quality of traffic coming from your Google AdWords campaign. Follow the following seven solid pieces of advice and watch what happens to his campaign.

1. Stay away from the top three positions in lower quality clicks impulse found abundant

2. Get more traffic by improving your CTR by improving your ad.

3. Being in the position 4-8 can be more profitable by incorporating the most educated and serious buyers and keep the cost per click.

4. Do not be afraid of publishing the advertisement on the second page of more qualified traffic. Remember, the game is to hit the perfect balance between price and position.

5. The higher the percentage of clicks you have, the more traffic you are receiving and Google Adwords rewards you for a high CTR giving a better position

6. By continually challenging their own ads, split testing a simple approach can improve the CTR over time. Let two ads and take a little change that has a lower CTR, in an attempt to beat the leader. This is not rocket science. This can also work with the maintenance of two and try to hit with a third party ad.

7. Analyze your campaign and get the lowest conversion keywords to improve CTR general. Do not throw it away, just separate them into their own ad groups in Google Adwords.

Keep the following line in your head until it makes sense without thinking about it ...

Sales can be lowered and still profits can climb higher!