Before you start planning your marketing strategy, make sure you consider the question, what is Internet marketing? Unless you understand the virtual world correctly, your e-enterprise launch will meet with failure. There are four critical aspects that you need to pay attention to when you think about ways that promote your business online optimally.

Identify your target market - You cannot plan your market strategy, nor can you answer the question, what is Internet marketing for your business, unless you know who your target is. For example, if you are selling cat food, would you approach every person on the Web? No! You would try to identify those people who have cats as pets at home; these would be your most logical buyers.

Hence, it would make sense for you to focus on people who love cats and have them as pets. This would help you design a strategy that would mostly attract this category of people. Getting targeted people to your website means better chances for conversion, and hence generation of profits.

Use multiple online marketing channels - When you ask experts what is Internet marketing, the answer will often be 'diversity in approach.' Do not stick to one type of marketing strategy; go for as many as you can. For example, you could use article writing (and submission), search engine optimization (SEO), email marketing, advertisements, forum discussions and so on. The more you use, the better are the chances for your success.


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I like the point of view of experts having different opinion about internet marketing.
That means each is trying to focus or limit the definition to his/her view.
Basically, is good to diversify  internet marketing.

Internet marketing is use to growing well position and popularity of websites. It helps to improve well position of website in the search engine. It make high to page rank of website and improve well traffic. Forum comments and blog comments are the best parts of its which create good effects of promotion.

perybutler, I think you are referring specifically to search engine optimization (SEO).  SEO is just one part of internet marketing tools out there.