A concentrated marketing effort applied through the Internet. These include lead generation activities such as SEO and SEM, affiliate marketing, banner ads and emails. More importantly internet marketing also includes market analyses, benchmarking, performance measurement and customer relationship management.
Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.

The importance of Internet marketing strategies has increased with the growth and importance of the Internet.