Tourism is an easily understandable term for most people. But the phrase internet marketing of tourism products may seem to appear fresh up until now. In layman's term, the marketing of tourism products is basically what a travel agency does: book flights, schedule overseas trips, help in processing passport and other travel documents, and ensure that all clients will have a wonderful vacation ahead of them.
Because the internet is becoming the medium of transaction for many businesses nowadays, even tourism centers and travel agencies can now be found online. A simple Google search of the term 'travel agencies' will point people to different travel agency websites on the internet. Also, this is a preferable form of inquiring about travel and tour packages when people are just starting out in the search for the perfect agency that will handle their vacation. People can anonymously view the prices for domestic and overseas trips and compare one travel agency. A person can do these and more without facing the intimidating feel of travel agencies or the travel agents themselves.
Furthermore, the internet can also provide additional information about the tourist destination that people want to know more about. For example, a person who inquires in an online travel agency will be able to get links on reviews about Croatia. This small island paradise is not readily advertised by travel agencies because it is largely unknown to tourists. But internet marketing of tourism products enables even the smallest countries to advertise themselves freely in the internet.
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