Why SEO is so important?

In simple words, SEO or Search Engine Optimization denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which is also referred to as "free", "organic", "natural" or "earned" results.

The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matter because users pay more heed to the first 5 searches on Google. Moreover, the users tend to trust Google's refined search results because they consider these searches to be more authentic and specific.

SEO is important in countless ways, these include but are not limited to the following:

   
• Ranking your website on no.1 in search engines
• Creating awareness for your business and brand
• Getting traffics
• Getting recommendations from guest posts
• Beating competitors
• Spreading your tentacles while building backlinks
• Get leads and sales as people who need your product search for it