Everyone has a unique story to tell. Explain the business process to disclose our personal history, we all have a natural desire to share our experiences with the world. As a result, many bookstores are full of titles that promise to entertain, enlighten and educate readers.
Perhaps, then, the old adage that "everyone has at least one book that" is true. If so, how do you know if your current idea is really worth a book or you need some adjustments for maximum marketing?
Before putting pen to paper (or fingers to keyboard), put your book idea to the test. Use the following questions as a way to enhance the development of your idea and create a manuscript destined for the bestseller list.
• Can state the purpose of his book in 10 words or less?
Many new authors face the challenge of wanting to give too much information at once. Instead of focusing on a specific idea, try to wrap multiple concepts in one book. This approach not only makes it difficult to organize your book, but also overwhelms his readers.
With any good book, you can declare the specific purpose of the book in 10 words or less. Realize that their purpose is not the same as the theme or argument. The purpose of the book is what you specifically want the reader to do or think as a result of reading your book. Now a statement like "living a better life" or "to run a business better" is not specific. By the way, is not a generalization. This is a specific action to encourage the reader to undertake.
For example, if you are writing a business book, your goal should be to help readers to improve a specific business function, such as its marketing efforts, customer service, project management, etcSu purpose should not be " to teach business executives to create better marketing materials, provide better customer service, build long term customer, increase employee retention, and find the best new talent. " That's just too much for a book cover. Keep your specific purpose for which can offer specific and useful information.
• Does your book have a specific audience?
While you want a large audience to market your book, you also want an audience that is targeted to your topic. Simply saying that your audience is "people business" or "women" or "general public" is not an audience. Why? Not all businessmen have the same concerns, not all women are interested in such issues, and not everyone in the general public will be able to identify with their ideas.
By limiting its audience to include those with a specific tie your theme or fit a particular demographic group, gain a marketing advantage you can put the book more effectively. So instead of stating that your audience is "people business" may be reduced to "owners of the company", "middle" or "entrepreneurs." In place of destination of the broad category of "women", which would improve sales, focusing on "women over 50 years of age," "working mothers" or "unmarried women under 35 years." All these categories consist of a large number of people, however, are narrow enough so you can optimize your message.
• Are you saying something new?
If you want people to invest the time and money to read your book, you have to say something new. Too many authors attempt to reformulate the old ideas rehashed others have said time and again. While you should use the works of others to substantiate their claims or add credibility to your message, make sure your idea is fresh and unique.
How can you ensure that your approach is new? Incorporate the results of a survey conducted in person. Includes case studies of their own business or life. Interview people who can provide data and information. Add items to emphasize their own message. This is your book, so tell your story or your position on an issue.
Many authors are afraid to declare a new view on an issue that others have covered. They think they can turn people off or offend. Remember that people like controversy, so if your book can shake things up and make people think twice about something, have a greater ability to create a buzz about your book.
• Are your writing skills up to par?
You may have the best idea in the world, but if the text is full of errors, is poorly organized, or is difficult to understand, no one will want to read. Before writing his book too, update their writing skills by attending a writing class, the study of a writing guide or hire a coach in writing to help fix your problems in writing. Also, learn to write about style appeals to its audience, and then try to imitate that style. Team of the letter to your target audience as much as possible.
If you are unsure if your writing skills to make the grade, consult a professional editor or ghostwriter, you can redo your writing and bring it to publication standards. Do not let the lack of competition in writing ruin your best-seller idea.
Now start typing
Writing a book is no small undertaking. When you can answer "yes" to each of the above questions, you'll be on your way to transform your idea into a publishable piece of work. Take time to nurture and develop their ideas before starting to write so that you can be sure to create the best book possible. A little pre-planning and foresight is needed to give your book the more attractive the market.
Topic: How to make sure that your book idea is the next best seller (Read 1255 times)
