Apple on Thursday revealed its newest MacBook Pro laptop, which includes a new interactive, customizable touch strip above the keyboard called Touch Bar.

"The Mac is more than a product to us," CEO Tim Cook told the crowd at the Town Hall auditorium at the company's Cupertino, California, headquarters. "It's a testament to everything we do and everything we create at Apple."

Instead of including a full-blown touchscreen like most new Windows computers, Apple offered up the Touch Bar. The bar lights up with a menu of buttons, control sliders, dials and tools, which change with the app you're using. Taking the place of function keys, the Touch Bar brings up autofill choices as you type, lets you edit videos in Final Cut Pro or straighten photos in the Photos app. Users can also customize the Touch Bar by dragging and dropping new tools into it.

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