Cokoye

How to Influence voters and win an Election in Nigeria involves different strategies, and tactical approaches and communicating to Nigerian voters in such a way that resonates with them so they can be convinced to vote for the candidate. Which seat do you want to campaign for? Is it local government chairman, governorship, senate, house of representative, or presidency?  Every position requires different political campaign strategies.

In this forum post today (How to Influence voters and win an Election in Nigeria) my write-up will focus on new media because this is a major effective way how to promote a political candidate and win votes. The good news about a campaign through internet means is the instant feedback you will get from electorates: you can get election marketing ideas to optimize your campaign. Note: I’m not writing about how to win an election with no money, because all media on how to win elections and influence voters have to be paid for, political strategy for winning an election has to be planned by experts so to ensure that the right campaign marketing strategies and political communications are employed at the right time.

How to Influence voters and win an Election in Nigeria using digital marketing involves political campaign strategies and tactics on content marketing, social media, internet display, search engine, influencers, and mobile marketing.  You use these to influence, persuade, inform, remind and reinforce until your candidate wins the election. In case your campaign team lacks the ability to fully utilize all these, you will need an online political campaign agency. To this, I recommend AdHang, the world-class and leading internet political campaign agency located in Nigeria, with over 15 years of experience in digital campaigns. AdHang is the first internet public enlightenment agency in Africa.


Having listed How to Influence voters and win an Election in Nigeria using a new media, so next question is: what are the political campaign types?

Generally, below are political campaign types:

•   The Name ID campaign: This will focus on fostering the name of the candidate in the minds of the voters, and to make electorates relate to the candidate, and letting them know the office he or she is for.  It generally does not talk about any issue in-depth (it is normally used at the beginning of a campaign).

•   The Bio campaign:  The biotype will focus on the biography of a candidate--where he or she came from, pedigree, reasons he or she is the best option and right person for the office, and so on.

•   Negative campaign: This will focus on opponents; showing voters what opponents stand on issues, most especially issues electorates care about most in the region or state. All campaign processes should be prepared and carried out professionally and must be issues based (otherwise your campaign team must know what they are doing because it can backfire, and other campaigns will lose their credibility).

•   The Issues campaign: This will focus on the positive and promises of the candidate and issues the candidate wants to address when elected into the office.

•   The Comparison campaign:  This political campaign will be comparing the candidate with its opponents, and highlighting important factors and what the candidate believes, has done, will do, and so on. The aim is to enable the target voters clearly see why the candidate is the solution, best, and suitable for the office than rivals.

•   The Get Out the Vote campaign: this campaign type may be reserved for the day before the campaign window period or the final day of the election’s date.  It focuses on reminders: reminding electorates to vote for the candidate - where, how, when, etc.


To effectively Influence voters and win an Election in Nigeria hire AdHang, click here for details and further information. AdHang has 15+ years of experience in campaigning, an advanced campaign process, robust set of modern technologies and tools to help your party and candidate dominate oppositions online, gather the highest voters, and win the election. No more, no less.