Opinion polls commissioned by ANAP Foundation and conducted by NOI Polls (using Gallup methodology) show that President Goodluck Ebele Jonathan (GEJ) and his main challenger, Major-General Mohammadu Buhari (Buhari) are currently running neck-to-neck in the 2015 Presidential race. The difference between them in terms of potential votes nation wide is statistically insignificant because it is dwarfed considerably by the much larger percentage of voters who remain "Undecided" - and so the race is truly too close to call. This election will therefore not be decided by the loyalists. It will be called by the large number of undecided voters (these are the swing voters) and they have one thing in common - they do not like GEJ, but then they do not like Buhari either (they want change but see Buhari as the type of change that is both alarming and worrisome).

In such circumstances, efforts by both candidates to sell themselves forcefully to their core constituencies may simultaneously alienate the swing voters. When Hausa/Fulani elders and/or retired Generals and Muslim leaders shout forcefully that Buhari must have it, the rest of the nation recoils in horror. The same thing happens when misguided elements from the South-South zone and Christian leaders insist that their zone (or a Christian) must have two full terms in Aso Rock. The truth is that the Presidency is not anyone's birthright and so it is naive and downright foolish to go down that route. Indeed some of these bold declarations by core supporters are akin to a kiss of death with swing voters.

Buhari publicly declared in 2011 that he will not contest again. Jonathan is said to have privately declared in 2011 that he would only stay for a single term. Let us therefore assume that they have both broken their word by contesting in 2015 and so there is little to be gained with the swing voters by dwelling on this.

Swing voters are moved more by what they do not like about either candidate. At the end of the day therefore they will vote "against" the candidate that they dislike more and their collecive actions will determine who wins. That is why this article focuses on the ugly side of Buhari and GEJ and not on their strengths.

Many of the swing voters are upset. They feel that our two major political parties have "cheated" them by forcing them to choose between the devil and the deep blue sea.
Source: http://ereporter.com.ng/index.php/more-news/opinion/item/2839-the-ugly-side-of-buhari-and-jonathan

Well, that is to say Nigeria as a country has more and better competent Nigerians that can man the affair than the current candidates presented for them.