You just received an invitation from his software company for the "Annual Meeting of the client software users." Which of the following will you do?
Jumping for joy and immediately start making arrangements to attend! You've been waiting for this great opportunity throughout the year and the excitement generated can not be contained!
Put aside the invitation. If you have nothing better to do than go, or you may send another person in your company who could benefit.
Throw in the "circular file" without opening it. "Those things are a complete waste of time." What do you get to attend? That the trash each year.

There are many different perspectives when it comes to a meeting with a customer using the software. Some views are based on the favorable and unfavorable experiences in previous meetings. Others are opinions based on how "the individual believes the meeting will be." Finally, you have a group that does not think there is any value in going to a "meeting" software, because there are "technical staff".

Why do people go to meetings anyway? What is the profile of those "present at the meeting of user"? Are they a "technical group" who enjoys talking about "software things"? You really can benefit from a software user meeting the client?

To find answers to the above, it is best to attend the next user client software that invites you a. Every software company has its own meeting and has its own style and focus of a meeting of users. The common thread is that all software companies to run these meetings to educate users of its software. The varies is the way in which education takes place.

The agenda of the meeting that you provide all the knowledge about what to expect. In general, software companies gear meeting the owners / managers of client companies. The goal is to educate the "high controls "so that decisions can be effected at the top to the software used. This also means that sessions will not be as technical as you might expect.

The goal of every software company is the production of software that users will benefit from the long-term use. A software solution purchased today can quickly become irrelevant tomorrow. The world changes and the software must also change. In order to meet customer needs, it is important that the software company have some dialogue with your customers. This is important throughout the year but may be especially significant in meeting the client user. A customer user meeting takes people away from your busy day to day, and allows for reflection and debate among people who have a common goal.

Although no one really has time for these meetings is an investment that the client and the software company will make. It has been shown that customers who take advantage of the opportunity, always do better with the software.

Your typical meeting client user offer a mix of some of the following components:


introduction of new products
improvements to existing products
education on the use of current products
speakers provides an understanding of general business topics such as marketing, topics of interest to industry and management / financial
panel discussions among users
workshops
food and good company.

"Alternating" with other people using the same software can be invaluable. Information sharing, networking and relationships with others can provide great insight and improve the way we work with the software.

A meeting software lets users work with software company in a different level. You are giving advice and, in some sense be part of the development team. This allows you to protect your investment by getting more of what you need and want. The changes in the industry and has to explain to the software company he wants, so they can give you as new products and enhancements.

Most meetings offer training sessions to improve the use of the features it has. Users walk to meetings almost in disbelief that they have some wonderful features that did not realize they had. It is more than likely be covered in training, but with a lot to absorb, you can remember all the tools and the whistles and bells that are built into a complete software suite and extensive.

It is a great opportunity to meet the voice telephone services. It is also exciting to be one of the first to see the new enhancements that will be released soon. You may have learned about some new dynamic aspects of your company can use the software to increase sales and marketing, customer service and better employees or expand their business. People always walk to a meeting with client richer than when they arrived.

So the next time you receive an invitation to a meeting with a customer using software, what will you do with it?